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Senior youtube marketer & producer

Casa Blanca, Pue
Growth Troops
Publicada el 4 abril
Descripción

*job title*: senior youtube marketer & podcast producer
*location*: remote
*position type*: full-time
*reports to*: executive leadership

*job summary*:
*key responsibilities*:

- lead the strategic vision, editorial calendar, and performance goals for a youtube channel and companion podcast, ensuring brand alignment and measurable impact on audience growth, conversions, and retention.
- manage a robust podcast guest pipeline by identifying high-impact voices, overseeing outreach and scheduling, and conducting pre-interview briefings to ensure content quality and relevance.
- oversee the video production process end-to-end, working closely with editors, designers, and freelance creatives to deliver polished, on-brand assets on a consistent cadence.
- build and execute advanced distribution strategies across youtube, apple, spotify, linkedin, and newsletter channels, using a mix of organic content, paid amplification, and seo-driven publishing.
- analyze audience insights, view-through rates, traffic trends, and channel performance to inform continuous optimization, leveraging tools such as youtube studio, google analytics, and hubspot.
- collaborate cross-functionally with growth, product, and content marketing teams to align messaging, drive cta conversions, and repurpose episodic content into multi-format campaigns.
- mentor junior content creators and production assistants as the team scales, helping to establish processes, brand guidelines, and best practices for media workflows.
- own the execution of social media strategies across multiple platforms, tailoring content for performance and platform norms, and driving engagement through comments, shares, and community building.
- oversee editorial output on wordpress and newsletter tools, ensuring content consistency and seo value, while creating long-form and short-form copy in support of broader marketing goals.
- utilize hubspot crm to manage workflows, audience segmentation, nurture sequences, and campaign attribution tied to media outputs.
- drive innovation in how audio/video content supports customer education, saas onboarding, and retention through explainer videos, tutorials, and case-study-style interviews.

*qualifications*:

- 4-6 years of experience in podcast production, content marketing, or youtube channel management, with demonstrated ownership of strategy and execution.
- proven success in growing an audience on youtube and/or podcast platforms, including content optimization, seo, analytics, and monetization strategy.
- deep experience using crm and marketing tools (hubspot, salesforce, activecampaign, or similar) to track performance and connect content to business results.
- advanced knowledge of podcast publishing platforms, youtube studio, social media ecosystems, and content repurposing workflows.
- strong design and visual storytelling instincts, with hands-on familiarity in tools like canva, adobe creative suite, and figma.
- exceptional written and verbal communication skills, including the ability to write sharp hooks, compelling show notes, and clear video scripts.
- experience working in or supporting a saas or tech-driven business preferred.
- comfortable operating in a fast-paced, remote-first team with multiple stakeholders and shifting priorities.
- availability to work during u.s. business hours is required.

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