the*brand manager* leads the end-to-end brand strategy for one or more strategic brands and platforms at *comex*, ensuring consistency, relevance, and sustainable growth in the market.you will strengthen brand equity, driving business growth, and building meaningful consumer connections through positioning and outstanding execution across all touchpoints.you will report to brand director.
*key responsibilities*- define and lead the brand strategy, including positioning, value proposition, important messages, and communication guidelines aligned with comex's goals.
- lead the execution of brand communication plans, integrating campaigns, and in-store activations to ensure strategic coherence and growth.
- lead the development of integrated marketing campaigns, overseeing creative processes, timelines, budgets, and deployment across all channels, in close collaboration with creative and media agencies and other teams.
- identify market, consumer, and cultural trends to keep the brand connected to consumer needs.
- manage main marketing processes, including procurement, promotions, budget planning, and expense control, in compliance with corporate policies.
- collaborate with trade marketing, media & sponsorships, digital, e-commerce, sales, and crm teams to ensure aligned brand execution across the entire customer journey.
- develop brand team talent.
*qualifications*- bachelor's degree in marketing, business administration, communications, or related fields.
- 7-10+ years of experience in brand management within consumer goods, retail, or similarly complex categories.
- 5+ years of experience leading 360° communication campaigns and production processes.
- 5+ years of experience with corporate marketing processes and budget management.
- intermediate to advanced english proficiency*about us*:*ppg: we protect and beautify the world*the ppg way*every single day at ppg:*we partner with customers to create mutual value.
*we are "one ppg" to the world.
*we trust our people every day, in every way.
*we make it happen.
*we run it like we own it.
*we do better today than yesterday - everyday.
*benefits will be discussed with you by your recruiter during the hiring process.ppg pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets.ppg considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs.other incentives may apply.our employee benefits programs are designed to support the health and well-being of our employees.any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.