Data analysis and reporting:
• analyze data from seekop crm modules, including first contact, sales, after-sales, and re-purchase phases.
• cross-analyze dealer data with brand-level metrics to identify trends and areas for improvement.
• generate detailed reports and dashboards, offering actionable insights to improve crm, ux strategies, and social media performance.
• monitor engagement metrics, audience growth, and conversion rates across social media platforms.
performance monitoring:
• track kpis related to customer engagement, dealer performance, campaign success, and social media impact.
• provide regular performance reviews to the crm, ux manager, and social media team, highlighting optimization opportunities.
• assess the effectiveness of paid and organic social media campaigns, adjusting strategies accordingly.
dealer collaboration:
• ensure accurate data input in the seekop crm platform by working closely with dealers.
• train and support dealers in data management best practices and the use of social media to enhance brand engagement.
• provide guidance on best practices for dealer-led social media initiatives and customer interactions.
strategic insights:
• identify customer journey gaps and recommend strategies to boost satisfaction, retention, and online engagement.
• collaborate with marketing, sales, and after-sales teams to align insights with business objectives.
• develop audience segmentation strategies to personalize social media content and enhance customer experience.
social media strategy and content development:
• design and implement data-driven social media strategies to increase brand awareness and engagement.
• develop and oversee the content calendar, ensuring alignment with overall marketing campaigns and business objectives.
• work with creative teams to produce compelling content, including posts, videos, and infographics.
• optimize social media profiles and postings for seo and audience engagement.
community management and engagement:
• monitor brand mentions, respond to customer inquiries, and foster community engagement across all social platforms.
• develop strategies to enhance user interaction and maintain a strong brand voice.
• identify and engage with influencers, brand advocates, and key industry players to expand reach and credibility.
process optimization:
• refine data collection and reporting processes in collaboration with the crm, ux manager, and social media team.
• utilize ai and predictive analytics tools to improve data accuracy, customer behavior forecasting, and content performance prediction.
• implement automation tools for content scheduling, analytics tracking, and audience sentiment analysis.
technical skills:
• advanced proficiency in data analytics tools such as tableau, power bi, and excel.
• experience with crm platforms, preferably seekop.
• strong familiarity with social media management tools (e.g., hootsuite, sprout social, meta business suite).
• understanding of social media advertising platforms and a/b testing methodologies.
• familiarity with automotive retail data and after-sales processes is highly desirable.
experience and education:
• bachelor’s degree in data science, statistics, business analytics, marketing, or a related field.
• at least 3 years of experience in data analysis, ideally in the automotive or retail industry.
• proven experience managing social media strategies and campaigns for a brand or dealership network.
• experience working with dealer networks, crm systems, and digital marketing tools is a strong advantage.