Consumer brands marketing
full time regular
we are looking for a results-driven trade marketing analyst to join our team in guadalajara, supporting the execution of local marketing initiatives and driving strong point-of-sale performance. In this role, you will connect commercial strategy with execution, ensuring that campaigns, promotions, and product initiatives translate into business growth and an excellent consumer experience.
you will work closely with marketing, sales, and cross-functional teams, using data and market insights to identify opportunities, optimize performance, and support strategic decision-making in a dynamic and fast-paced environment.
what you’ll do
execute local marketing campaigns and brand initiatives aligned with the overall marketing mix strategy.
drive point-of-sale performance through initiatives focused on traffic, conversion, assortment, and sales growth.
analyze sales performance, campaign results, consumer behavior, and commercial kpis to identify opportunities and generate actionable insights.
manage inventory performance to ensure product availability while minimizing stockouts, overstock, and product devaluation.
support sales teams with promotions, execution tools, reporting, and performance analysis.
coordinate local product launches, promotions, pricing flows, events, and communication activities to strengthen brand visibility and execution excellence.
what makes you a good fit
previous experience in trade marketing, marketing, sales operations, or related commercial areas.
strong analytical and execution skills, with the ability to transform data and insights into action.
collaborative mindset and ability to work effectively with cross-functional teams.
positive, flexible, and proactive attitude, with openness to feedback and continuous learning.
strong communication and interpersonal skills, with the ability to build trust and foster strong working relationships.
results-oriented profile with problem-solving capabilities and a continuous improvement mindset.
good digital skills, including experience with reporting and data analysis tools.
some perks of joining henkel
* flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
* diverse national and international growth opportunities
* global wellbeing standards with health and preventive care programs
* gender-neutral parental leave for a minimum of 8 weeks
* employee share plan with voluntary investment and henkel matching shares
* savings fund
* friday early finish
at henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
application deadline: as long as the vacancy is listed on our career site, we are happy to receive your application
we welcome all employees regardless of gender, origin, culture, religion, sexual orientation, disability, or generation. This position is an equal opportunity employment.
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