Descriptionthe seo specialist & implementor is responsible for planning, executing, and optimizing strategies that improve search engine rankings, drive organic traffic, and generate qualified leads. This role blends strategic seo planning with hands-on implementation, ensuring both technical and content- based initiatives are executed effectively.key responsibilities
conduct keyword research and mapping to align with business goals.
Develop seo roadmaps, including on-page, off-page, and technical strategies.
Identify opportunities for competitive differentiation and traffic growth.
Collaborate with leadership to align seo efforts with brand, marketing, and sales objectives.
On-page seo implementation
improve site structure, url architecture, and internal linking.
Ensure seo best practices in content creation and publishing.
Implement page speed, mobile responsiveness, and core web vitals improvements.
Content seo
create and optimize blog posts, landing pages, and service pages for target keywords.
Work with content teams to produce high-quality, search-friendly copy.
Develop topic clusters, pillar pages, and structured content calendars.
Implement faqs, schema, and featured snippet targeting strategies.
Technical seo
perform site audits (screaming frog, semrush, ahrefs, etc.) and resolve issues.
Manage xml sitemaps, robots.txt, and canonical tags.
Identify and fix crawl errors, indexation issues, and broken links.
Coordinate with developers to implement site speed, mobile, and accessibility improvements.
Off-page seo & authority building
execute backlink-building strategies through guest posting, partnerships, and pr outreach.
Manage local seo efforts: google business profile optimization, citation building, reviews.
Track and disavow harmful backlinks.
Collaborate with industry partners for co-marketing and digital pr opportunities.
Monitoring, reporting & analytics
set up and manage google analytics 4, search console, and seo tools.
Develop dashboards and recurring performance reports.
Track kpis: organic traffic, keyword rankings, ctr, conversions, roi.
Provide insights and recommendations for continuous improvement.
Deliverables
seo audit & implementation - plan initial 30–60 days
monthly keyword ranking reports - recurring monthly
content optimization reports & briefs - ongoing
technical seo issue logs & resolution tracking - ongoing
backlink acquisition progress reports - recurring monthly
quarterly seo performance & strategy reviews - every 90 days
organic traffic growth - x% growth over baseline within 6–12 months
top 3 keyword rankings - growth in targeted keyword set
domain authority / trust flow - improved scores over baseline
site health - reduction in technical errors & core web vitals compliance
organic lead conversions - higher conversion rate from organic channel
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