At the coca-cola company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally.
Our mission is simple yet powerful: refresh the world and make a difference. We are seeking a director, frontline marketing - mexico.
The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and alcoholic ready to drink (artds) community. This position will play a critical role in the long & annual range joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, r&d, commercialization, assets, and other internal and external parties.
We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. In detail:
artd frontline marketing will focus primarily on securing category winning portfolio, brands development, and innovation strategy and plans to drive sustainable business growth accelerate our artd business in mexico providing strategic direction, identifying and maximizing growth opportunities aligned with the global ambition and priorities. Responsible for artd p&l in mexico, including owned brands and co-branded, maximizing market value creation (obppc, dme investments). Global brands – working in partnership with global category lead provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, vis, passion points, creative, innovation), based on local consumer insights defines brand calendar market level, allocating ou-controlled dme to activity types
what you’ll do for us
leads the development and implementation of artd marketing st