About the opportunity
this is a newly created role to support our growing seo team.
seo strategists work with account teams, content teams, digital pr teams and seo specialists to drive not only keyword ranking increases and qualified traffic, but important business outcomes for np digital clients.
this position is based in latam and works with the seo director, vp, product and other department teams primarily located in mexico and colombia. Occasional travel may be required to client sites and/or other np digital office locations.
this is a fully remote role and can be based in any of the following countries/regions: argentina, uruguay, chile, peru, ecuador, or central america. To be considered, candidates must reside and be eligible to work in latin america and are required to be fluent in english.
responsibilities
reporting to the director or senior seo strategist, the seo strategist will be responsible for determining and executing best-in-class seo strategies to drive key business outcomes for np digital clients.
* ownership and strategic direction over complex seo campaigns with no oversight needed
* ongoing optimization efforts to meet campaign objectives, including seo audits to identify technical issues, keyword research and mapping, metadata development, on-page and website development revisions based on performance targets and client objectives
* daily use of reporting, analytics, and trend tools
* assist account managers with client communications around organic search knowledge and recommendations to develop and deliver a clear strategic vision to each client
* assist seo managers in the mentorship and coaching of seo specialists
* collaborate with content team, digital pr team and other subject matter experts as necessary to provide best-in-class multi-channel digital marketing services
* contribute to the development of departmental processes and best-in-class deliverables and templates
* contribute to seo department meetings with industry news, training & coaching opportunities, and sharing
about you
* experience with analytical tools such as google analytics, google search console, adobe analytics, semrush, looker studio, stat, brightedge, seo monitor, etc. to analyze organic search and analytics data to make specific data-driven recommendations
* 4+ years’ experience in the organic search industry, with a minimum of 2 years personally managing seo strategy for clients
* full confidence and expert delivery in interfacing with clients and collaborating with other departments
* successful & strong storytelling with data via deliverables and monthly reports
* deals with risk and uncertainty with ease
* understands and prioritizes what’s important
* quickly sense what will help/hinder progress, eliminates roadblocks, and maintains focus on the big picture
* creates or contributes to an environment where each team member feels important and can receive credit for their role in success and achievement
* experience conducting successful seo campaigns with large, enterprise, or fortune 500 brands
* demonstrate resourcefulness and the initiative to lead advanced seo projects
* demonstrated success in developing and executing successful seo campaigns
* strong organizational skills, attention to detail, and project management
* demonstrated strong performance in prior roles, with increasing levels of responsibilities
* comfortable presenting to clients and communicating directly with client teams, including stakeholders with varied levels of seo or digital marketing knowledge
* strong client and team leadership qualities, comfortable contributing to company’s thought leadership on seo industry topics
* ability to educate and share industry knowledge with less experienced team members
* ability to remain agile and collaborative in a constantly evolving work environment
bonus points
* agency experience
* intermediate level of portuguese, both written and spoken
* google analytics
* technical expertise/web dev experience
growth
career path opportunities for this department include:
* associate (typically 0-1 years)
* specialist (typically 1-2 years)
* senior specialist (typically 2-3 years)
* lead (typically 3-4 years)
* senior lead (typically 4-5 years)
* manager (typically 5-6 years)
* senior manager (typically 6-7 years)
benefits
we offer a comprehensive and flexible benefits package to all regular, full-time employees.
equal opportunity employer
np digital is an equal opportunity employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
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