E- retail strategy & brand presenceresponsible for digital sales forecasting and performance, taking corrective actions when targets are not met.develop and implement the e-retail strategy for each brand and retailer, ensuring perfect store online (brand execution and alignment to each retailer).ensure an aspirational digital presence consistent with each brand's identity.oversee content, user experience, pricing, and promotions across retailer websites.expected interactions with retailers (regular visits, performance reviews, relationship building)analyzing competitor ́s digital presence, specific marketing campaigns or product launches to compile a benchmark of best practices for the e-retail and crm areas.crm & consumer engagementcreate and execute a monthly crm calendar for both brands according to brand guidelines, covering product launches, kcp ́s and other activations.campaign creation on salesforce marketing cloud : asset creation, translation, html template development working with agency, review drafts, audience targeting and email send out.design and execute crm strategies to drive engagement, retention, and repurchase.managing and animating the newslettercontributing to the customer conversion strategy, in close partnership with pos teams equippedsegment audiences and develop personalized consumer journeys based on behavior and preferences.acts as the main point of contact between the bcs team and crm-related initiatives, ensuring team motivation and the achievement of objectives.collaborate with media and e-retail teams to integrate drive-to-retail, retargeting, and loyalty campaigns.monitor key crm kpisprofilerequired education: bachelor ́s degree in marketing, business administration, digital marketing, communication, or related fields.master degree or specialization in digital marketing, e- commerce, crm or data analytics.required experience:5+ years of experience managing e-retail strategies across multiple retailers and brands.strong background in crm strategy and consumer segmentation.experience working cross- functionally external partners.experience in beauty, luxury or omnichannel environments.language skills: fluent english, spanish (native or fluent).computer skills: experience with e-commerce and retailer platforms. Advanced office.other skills or know-how:strong analytical and data- driven mindsetsolid project management and organizational skillsbudget management and performance tracking capabilitiessoft skills:strategic thinking with a strong execution focusexcellent communication skillscollaborative mindset and ability to work in cross- functional teamsproactive, autonomous and solution orientedstrong attention to detail with consumer centric approach