About us: j etour (in chinese: 捷途, romanized: jié tú) is a chinese automobile brand launched in 2019 by chery under its chery commercial vehicles division. It is presented as chery's affordable brand in the crossover and suv segment. The jetour product lineup is not expected to be smaller than the mid-size segments, offering configuration options for 5, 6, or 7 seats, while providing internal combustion engines, electric vehicles, plug-in hybrids, and possibly hydrogen propulsion systems. The brand's chinese name is pronounced "jietu," which can be translated as "road to victory." Soueast motor corporation, founded in 1995, is a chinese company based in fuzhou, fujian province. It is engaged in vehicle manufacturing and has expanded its product range to include sedans, suvs, and electric vehicles. The company's history is marked by the adoption of advanced technology and the development of its own models, making it a significant player in the chinese automotive industry. Purpose of the position the digital marketing manager is responsible for leading, developing, and executing the brand’s digital strategy across all online platforms. This role ensures optimal performance of web presence, social media, seo/sem initiatives, and digital campaigns aligned with product and branding strategies. The manager will also be responsible for ensuring alignment between the digital marketing execution and overall marketing goals, including campaign performance, budget optimization, and reporting. The position distinguishes itself through a strategic and hands-on approach to the digital ecosystem, strong analytical capacity, and solid experience within the automotive industry. Key responsibilities develop and oversee execution of the digital marketing strategy across web platforms, social media, seo/sem, and paid advertising. Supervise creation, management, and continuous optimization of all digital channels and ensure platform security and content integrity. Manage content planning and publication calendars for each digital channel. Monitor digital traffic and engagement metrics; generate performance reports and actionable insights for senior leadership. Design and implement seo strategies for improved visibility and performance of brand webpages. Lead the development and execution of digital advertising, social media campaigns, and email marketing initiatives. Coordinate with external agencies and internal departments to align digital efforts with overall brand strategy. Support the marketing director and broader marketing team in offline-digital integration efforts and cross-channel consistency. Manage assigned digital marketing budget ensuring efficiency and roi. Requirements & qualifications education: bachelor's degree in marketing, communications, digital media, or a related field. Experience: 3+ years of experience in digital marketing or digital strategy in oem automotive industry experience is strongly preferred. Proven success managing paid media, seo/sem, and multi-channel marketing campaigns. Proficient in web tools, cms, google analytics, suite adobe (photoshop, illustrator), and advanced excel. Skills & competencies: key competencies (lominger-based): informing & communication innovation management action-oriented & drive for results learning on the fly integrity & trust negotiation & problem solving teamwork & interpersonal savvy resilience & adaptability strong communication skills in english and spanish (oral and written). Strategic thinking and creative mindset. Excellent analytical skills and high attention to detail. Strong leadership and cross-functional collaboration skills. High adaptability and resilience in a dynamic, fast-paced environment. Results-driven, proactive, and able to solve problems quickly. Desirable: graphic design knowledge and experience in automotive digital benchmarks.