Main job objective
- the brand manager is responsible for a brand at a national level, being responsible for the total p&l as the owner
main accountabilities and key responsibilities
- contribute to the development of long-term brand strategy and its yearly revisions during the yearly planning cycle.
- develop and execute the yearly brand plans in full synergy with the long-term plan:
- development of a growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities.
- lead and run the ibp process for the brand (incl.
brand audits, brand marketing plan creation,)
- develop and execute yearly activity plans including product launches and relaunches, brand communications and brand activations.
- coordinate innovation/renovation projects according to innoflex guidelines.
- contribute to the development of financial plans, create bcs together with finance, monitor brand p&l
- cooperate with supply chain.
provide assumptions for long-term volume forecasting and ensure a harmonised and cost-effective sku portfolio
- development the yearly brand communication and media strategies including:
- lead both offline and online tactical plan briefs and approvals for campaigns
- coordinate media asset creation, mutation, and delivery to media channels
- development and/or adaptation of global communication assets/ new asset creation with creative agencies
- continuously monitoring brand performance, initiate discussions, and analysis with relevant departments to improve performance - represents real ownership.
- management of marketing budgets within agreed targets.
- owner of pricing strategy and ensure strategic pricing implementation.
- creating and coordinating promotional and pr activities in close cooperation with agencies.
- managing digital platforms/channels.
- build deep, holistic consumer understanding of the brand/category.
deliver marketand customer-knowledge driven input (analyses) into strategy and promotion planning.
champion the consumer needs and brand passion within the overall business.
- monitor and react quickly to competitor moves (promotions, new product launches, etc.)
- build and nurture good, challenging but constructive relationship with cmi, csp, finance, supply chain.
the brand manager should be able to successfully influence and lead concerned stake holders for the achievement of overall objectives.
knowledge/skills / experience
- business mind-set and thorough knowledge of consumer needs are required.
- deep understanding and usage of the digital marketing tools.
- be a good team worker demonstrating loyalty and commitment to the organization and team members.
- creative and strategic thinker who generates powerful insights and breakthrough ideas.
- clear and concise written and spoken communication skills.
- ability to present written information in a structured and balanced way appropriate to the needs of the reader.
- proven affinity and experience in project management.
- skill in completing multiple tasks and projects in parallel.
- substantial organizational and analytical skills, ability to pay attention to details.
ability to transform data into action.
- language: fluent english knowledge.
- university degree: business administration or marketing / marketing.
important information to apply if you are a foreigner:
- current mexican work visa
- social security number (nss)
- curp
- rfc