Paid Media Strategist (Remote Mexico)
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a custom methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video, creating comprehensive digital marketing strategies that help clients hit their SQL targets, every time.
The Paid Media Strategist is a client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders to execute Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.
Job Information
- Seniority Level: Mid-Senior
- Employment Type: Full-time
- Job Function: Marketing and Advertising
- Industries: Advertising Services
Responsibilities
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors or operational partners to ensure alignment on tasks, work quality, and improvements.
- Drive referrals via client relationships and professional network.
- Build strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Understand the value of Programmatic campaigns.
- Responsible for personal productivity and utilization.
- Work directly with Associate Director to ensure internal and client goals are being achieved.
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
Qualifications
- 3+ years of experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others.
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize performance.
- Ability to drive results and measure via OCT.
- Proven and measurable success with mid-market or enterprise accounts.
- A unique perspective on how to drive value for SaaS.
- Ability to translate and articulate strategy and tell stories with data.
- Equal parts competitive and curious; a true problem solver.
- Live on the cutting edge of the industry, always looking for growth opportunities.
- Organize, prioritize, and manage multiple projects simultaneously.
- Quality-obsessed with a passion for advertising.
- Travel to visit clients approximately once per year, per client or as needed.
Success Metrics
- Encompass core values through every interaction; internally and externally.
- Effectively manage approximately five mid-tier and enterprise accounts.
- Meet and exceed department level OKRs, such as client growth and goal attainment.
- Build client trust and relationships that create consistent renewals.
- Cross-sell services that align with client goals and objectives.
- Clearly communicate results with client point of contact and executives.
- Exceptional decision-making related to strategic direction for accounts.
Benefits
- Living wage at Directive.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health: Access to certified therapists through Spring Health, membership to Headspace.
- Physical: Gympass.
- Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
- Financial: Traditional and Roth 401(k) with a 3% company match.
- Bonus: Annual bonus based on tenure, scaling over time.
- Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Work Environment & Requirements
As a remote-first company, you can work from anywhere in Mexico. For some positions, we accommodate general opportunities. This role operates 100% virtually from your home office. You will collaborate via Zoom and Slack, require reliable internet access, and have a professional background.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
Additional Information
At Directive, one of our core values is People First. We’re committed to fostering a diverse and inclusive culture in the digital landscape.
EEO Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.
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