Strategic marketing lead
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about the role
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we are seeking a seasoned marketing leader to spearhead the transformation of our marketing function and drive business growth through effective commercial strategies.
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main responsibilities:
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* develop comprehensive marketing plans aligned with our strategic objectives, incorporating pricing, segmentation, positioning, and regional offer development.
* lead annual marketing initiatives, fostering collaboration between cross-functional teams to achieve key performance indicators.
* manage the marketing mix (4ps) according to market needs, ensuring optimal resource allocation.
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requirements:
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* a minimum of 7 years of experience in strategic marketing, market intelligence, or commercial development roles, preferably within the construction or building-materials industry in b2b environments.
* a proven track record of accomplishment in leading marketing teams and transforming advertising-focused areas into strategic functions.
* strong understanding of commercial intelligence tools, crm, and data analytics to inform decision-making.
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key skills:
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* mastery of the marketing mix (4ps): product, price, place, and promotion.
* practical knowledge of pricing strategy, market segmentation, and regional offer development.
* ability to analyze complex data sets and provide actionable insights to support business decisions.
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