Job reference: *- date posted: 5 august *- recruiter: gleeson recruitment group- location: city, birmingham- salary: £50,000- sector: business development, creative & design, marketing, print, sales- job type: permanentbrand manager - leading food manufacturing company*location*: birmingham*salary*: 50,000 + car allowance*working arrangement*: hybrid*reports to*: commercial directorabout the rolemy client, a leading food manufacturing company, is seeking a talented brand manager to join their dynamic team.this is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.key responsibilities- develop and implement long-term brand strategies aligned with company objectives- lead go-to-market strategies for new product launches- plan and execute integrated marketing campaigns across digital, in-store, and print channels- conduct market research and competitor analysis to identify trends and opportunities- collaborate with retail and sales teams on brand messaging and merchandising- manage marketing budgets and track roi on promotional activities- monitor brand performance through kpis including sales, market share, and brand health metrics- work with cross-functional teams and external partners to ensure brand consistencywhat we're looking for*essential*:- bachelor's degree in marketing, business, or related field- minimum 3 years brand management experience, ideally in food or fmcg- strong understanding of food retail dynamics and shopper behaviour- proven track record of successful marketing campaigns on national food brands- excellent project management and analytical skills- proficiency with marketing analytics tools and ms office- creative mindset with strategic thinking*desirable*:- passion for food innovation and consumer trends- digital marketing and e-commerce experience- ability to thrive in fast-paced environmentswhat my client offers- competitive salary of 50,000- car allowance- hybrid working flexibility- opportunity to work on nationally recognised food brands- career development in a growing company- collaborative and innovative work environmentat gleeson recruitment group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities.we are proud to be a disability confident employer.