Overview
job title: chief marketing officer (cmo)
location: 100% in-office
reports to: ceo
company: premier california personal injury law firm
position summary
the cmo will lead the firm's end-to-end marketing strategy, performance analytics, and intake optimization. This role requires a seasoned leader who combines marketing expertise with operational oversight and a passion for data-driven decision-making. The ideal candidate has prior experience in high-volume marketing environments (preferably pi law) and understands how to convert leads into cases efficiently through well-managed intake systems.
this is a high-impact, in-office leadership role at the firm’s guadalajara/tijuana offices, where close collaboration, accountability, and execution speed are paramount.
responsibilities
marketing strategy & execution
* own and execute the firm’s full-funnel marketing strategy (digital, paid media, seo, tv, social, referral, and more).
* oversee multi-channel lead generation and branding efforts, ensuring measurable roi on all campaigns.
* manage external vendors, advertising partners, and agencies with strict performance oversight.
* continuously test, analyze, and optimize marketing funnels to increase case volume and case quality.
intake & conversion management
* collaborate with intake leadership to improve conversion rates, responsiveness, and qualification processes.
* align marketing performance with intake kpis; lead a/b testing of scripts, routing, and response times.
* oversee the implementation of lead scoring, attribution models, and intake workflows to maximize efficiency.
data & performance optimization
* build and maintain dashboards, kpis, and reporting systems across marketing and intake functions.
* use marketing analytics and performance data to guide decision-making and optimize channel spend.
* identify and fix bottlenecks in the lead-to-case pipeline using real-time data.
* drive a culture of testing, measurement, and continuous improvement.
team leadership & in-office culture
* manage a growing in-office marketing and intake support team with clarity, accountability, and mentorship.
* establish and enforce high-performance standards across all marketing and intake staff.
* foster a collaborative, driven, and execution-focused team culture.
* develop hiring, training, and coaching systems to continually uplevel talent across both departments.
required qualifications
* 7+ years of experience in marketing, with a proven track record of managing large-scale campaigns.
* 5+ years in a leadership role managing both marketing and operations teams.
* strong preference for candidates with experience in personal injury law or legal marketing.
* deep fluency with digital marketing platforms (google ads, meta, crm/intake systems, analytics tools).
* proven success in managing intake performance and lead conversion in a high-volume environment.
* exceptional analytical skills; ability to derive insight from data and optimize accordingly.
* strong leadership presence; capable of driving urgency, accountability, and performance in-person.
* hands-on, execution-focused approach with high attention to detail.
preferred tools & systems experience
* filevine, lead docket (or similar crm/intake software)
* google analytics, looker studio, or tableau
* callrail or call tracking software
* ringcentral, time doctor, and google workspace
* experience integrating marketing automation with intake workflows
why join us?
* in-office executive leadership with real impact on the firm's growth trajectory
* direct line to ceo and decision-making influence across departments
* performance-first culture built on data, accountability, and excellence
* opportunity to lead both marketing and intake optimization efforts in one of the most competitive legal markets
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