Role overview
mslk is seeking a pr director to lead client-facing pr initiatives for us markets while based in mexico. This role is for a senior pr professional ready to build the next great pr agency in the beauty space with vision and autonomy.
primary focus will be executing client pr, with mslk’s own pr as a secondary focus, handled in conjunction with marketing. You will interface directly with clients while building and executing pr strategies that drive measurable results.
responsibilities
•lead pr strategy and execution for mslk clients, focusing on beauty, wellness, and sustainability brands in the us market.
•identify story opportunities and secure placements across digital, print, podcast, and emerging channels.
•build and manage your own pr systems and processes, working independently while collaborating across teams.
•support mslk’s own pr initiatives in coordination with marketing.
•interface directly with clients, providing guidance, strategy, and reporting, while aligning pr work with their business goals.
•track, report, and analyze pr metrics tied to measurable client outcomes.
•stay ahead of the evolving media landscape, including the shift to e-commerce editors, affiliate media, and metrics-based pr measurement.
requirements
•5+ years in pr with a strong track record in the us market.
•based in mexico with excellent english communication skills.
•experience with beauty, wellness, sustainability, or design-centric brands.
•strong autonomy and ownership mindset.
•comfortable pitching, building media relationships, and speaking directly with clients.
•deep understanding of metrics-driven pr and its integration with brand and digital strategies.
•knowledge of the shifting editor landscape and modern pr models.
ideal candidate
•has led pr initiatives for us brands and is seeking to build something significant.
•has a clear, modern vision for pr and is ready to implement it with the right team.
•thinks strategically and executes decisively.
•understands how pr serves business outcomes, not just coverage.
•values design, strategy, and measurable impact.
location
remote, mexico-based, working us business hours as needed.
compensation
competitive salary with growth opportunities tied to client and department performance.
next steps
if you are ready to build the next great pr agency in the beauty space, send your resume, a brief outline of your vision for modern pr, and three examples of impactful placements or campaigns you have led to our team for consideration. Please provide your cv in english in a pdf format.