Job description:
about us
with over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
join us to create a career worth celebrating.
position summary
the johnnie walker red label brand manager is responsible for in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans, leading to profitable growth for johnnie walker. As a cross-functional team leader, brand manager works effectively across teams and develops and sustains strong and productive relationships with external and internal partners to implement brand strategies.
about the function:
our marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from design to consumer planning, you’ll be celebrated and supported in our inclusive culture.
responsibilities
- develop johnnie walker red label brand strategy to lead in the standard scotch category segment recruiting new consumers through big & bold initiatives.
- participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
- own brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
- lead along the media & digital team in the execution of all media plans and initiatives.
- work along with the commercial/trade marketing team to implement brand promotions & shopper experiences helping to direct the implementation of all national and local consumer promotion programming at retail.
- build strong and innovative plans with culture & entertainment team, to crack talkability/conversation of johnnie walker, the execution of these strategies might include sponsored events, brand activations, content creation, etc.
- work along the innovation team to deliver of multiple innovations to market, securing all process from set up to on-market retail execution.
- lead day-by-day agenda and process with external partners and agencies for continuous daily basis deliverables, responsible for keeping an on-going fast pace to secure all multiple tasks are being implemented and achieved.
- participate in the creative development process and execution of advertising campaigns across all channels.
key foundational business & leadership skills
- leadership - demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.
- intense drive - leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.
- constantly innovating - developing and encouraging creative ideas that challenge common thinking while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.
- personal leadership - exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, taking on new problems, and advocating strongly for integrity and sensitivity.
- results oriented - having a business-owner approach to get things done while finding optimal balance between quality and protecting the bottom-line.
qualifications & experience required
- 3-6 years of marketing experience
- strategic and analytical thinking
- exceptional organization and project management skills
- strong teamwork skills to achieve positive relationship & collaboration.
- intellectual curiosity: be proactive.
- strong writing, presentation, and verbal communication skills.
- proficient written & spoken english/spanish
- consumer, competitors & market understanding to formulate strategic insights.
- demonstrated skill in leading strong cross-functional teams; desirable experience handling agency partners & multifunctional teams.
- handle marketing plans daily execution.
- understanding of financial data (volume, p&l, share, a&p, etc)
preferred qualifications
- studies in relevant field (marketing, business management, etc.)
- desirable experience in