Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development, guide innovation, PPA (price and promo architecture), Commercial plans and relevant Comms
Lead coordination, execution, optimizing and monitoring of Comms campaigns, portfolio optimization, product development, financial performance, Price/promo strategies, Inno launches […]
The Sr ABM must have a keen view/knowledge of marketing and the environment including a) general external and internal trends impacting the business; b) competitive assessment; c) marketing mix management