Digital marketing manager job overview
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the digital marketing manager is a key role in developing and executing the brand's digital strategy across all online platforms.
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this position ensures optimal performance of web presence, social media, seo/sem initiatives, and digital campaigns aligned with product and branding strategies.
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responsibilities include leading digital marketing efforts, managing content planning and publication calendars, monitoring digital traffic and engagement metrics, generating performance reports, and aligning digital efforts with overall brand strategy.
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additionally, this role will supervise creation, management, and continuous optimization of all digital channels, ensure platform security and content integrity, and coordinate with external agencies and internal departments to achieve cross-channel consistency.
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key responsibilities:
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* develop and oversee execution of the digital marketing strategy across web platforms, social media, seo/sem, and paid advertising.
* supervise creation, management, and continuous optimization of all digital channels and ensure platform security and content integrity.
* manage content planning and publication calendars for each digital channel.
* monitor digital traffic and engagement metrics; generate performance reports and actionable insights for senior leadership.
* design and implement seo strategies for improved visibility and performance of brand webpages.
* lead the development and execution of digital advertising, social media campaigns, and email marketing initiatives.
* coordinate with external agencies and internal departments to align digital efforts with overall brand strategy.
* support the marketing director and broader marketing team in offline-digital integration efforts and cross-channel consistency.
* manage assigned digital marketing budget ensuring efficiency and roi.
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requirements & qualifications
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education:
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* bachelor's degree in marketing, communications, digital media, or a related field.
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experience:
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* 3+ years of experience in digital marketing or digital strategy in oem industry.
* automotive industry experience is strongly preferred.
* proven success managing paid media, seo/sem, and multi-channel marketing campaigns.
* proficient in web tools, cms, google analytics, suite adobe (photoshop, illustrator), and advanced excel.
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skills & competencies:
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informing & communication, innovation management, action-oriented & drive for results, learning on the fly, integrity & trust, negotiation & problem solving, teamwork & interpersonal savvy, resilience & adaptability
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competency requirements:
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* strong communication skills in english and spanish (oral and written).
* strategic thinking and creative mindset.
* excellent analytical skills and high attention to detail.
* strong leadership and cross-functional collaboration skills.
* high adaptability and resilience in a dynamic, fast-paced environment.
* results-driven, proactive, and able to solve problems quickly.
* desirable: graphic design knowledge and experience in automotive digital benchmarks.
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