Seo specialist role overview
we are seeking a motivated and analytical seo specialist to join our talented legal marketing team. In this role, you'll play a critical role in optimizing clients' online presence and executing powerful search engine optimization strategies.
* develop and implement on-page and off-page seo strategies to improve organic search rankings
* analyze website performance using tools like google analytics, semrush, and ahrefs to produce insightful reports
* collaborate with content creators to produce high-quality, optimized content that meets seo best practices
* stay up-to-date with the latest seo trends and algorithm updates to ensure strategies are cutting-edge
* monitor and report on competitors' strategies, providing recommendations for improvement
* assist in troubleshooting technical seo issues to improve website performance
* participate in cross-functional team meetings to align seo efforts with broader marketing initiatives
required skills and qualifications
* at least 1 year of experience in seo or digital marketing highly preferred
* general understanding of search engine algorithms and ranking methods
* experience with seo tools like google analytics, google search console, semrush, moz, or ahrefs
* basic knowledge of html, css, and javascript is a plus
* excellent analytical skills and ability to interpret data to inform strategies
* strong written and verbal communication skills
* a proactive attitude with a passion for keeping up with the latest digital marketing trends
* the ability to manage multiple projects and meet deadlines in a fast-paced environment
* experience in working with cms platforms like wordpress highly preferred