Overview
we believe great people build great brands. And we know there is nothing better in the market than a career at brown-forman. Being a part of brown-forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
quote from hiring manager:
joining the mexico marketing team means driving profitable growth for one of the most iconic spirits brands in the world; jack daniel's. This role is a direct challenge to blend strategic thinking with hands-on, specialized execution across all channels. We operate with a culture of collaboration and excellence, where you will actively partner with finance, commercial, and our global teams to turn bold brand plans into market reality, directly impacting our volume, profit, and consumer kpis. If you thrive on deep teamwork and are ready to leave your mark on an industry legend, this is your opportunity.
what you will do / responsibilities
* this role develops and implements brand strategy, managing marketing plans in collaboration with sales and portfolio teams.
* lead brand activations, manage budgets to maximize return on investment, and evaluate marketing programs to ensure the brand’s long-term growth and equity.
* prepare and execute brand plans with best-in-class execution, and manage post-evaluation of activities.
* collaborate in the annual planning and budget process, including the design of the portfolio, pricing, channel, and brand strategies, with its complete p&l, ensuring optimal resource allocation.
* define and manage the brand/s a&p budget.
* drive market research and leverage data/insights gathered in partnership with the consumer and shopper insights team, agencies, media efforts, and business analytics to understand consumer behavior, market landscape, business needs, and competition.
* evaluate current and future opportunities in the market.
* lead the briefing, development, and approval process for all local creatives or global creative adaptation, working closely with the global and regulatory teams.
* manage the relationship and performance of 3rd-party agency partners (pr, digital, media, activation); develop scope of work, oversee day-to-day implementation, and analyze results.
* manage the brand/marketing team under its scope.
what you bring to the table
* 5+ years of consumer marketing experience
* proficiency in english
* ability to conduct data analysis from several sources that produces actionable insights
* strong organizational skills; ability to lead multiple projects and manage project teams in a deadline-oriented environment
* demonstrated ability to develop and maintain strong relationships with multiple stakeholders
* demonstrated ability to work independently; self-motivated
* demonstrated leadership ability and management skills
* p&l expertise in terms of understanding, management, and recommendations
* experience managing agency partners (creative, media, and developers), or within agencies
* willingness/ability to travel up to 20%
what makes you unique
* experience in these areas is highly valuable:
* spirits industry
* low proof, beer, soft drinks
* new product development
* agency management
who we are
we believe great people build great brands. And we know there is nothing better in the market than a career at brown-forman. Being a part of brown-forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
what we offer
total rewards at brown-forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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