Position summary:
the global product manager (gpm) is responsible for driving the strategic direction, growth, and profitability of assigned industrial product lines across global markets. This role integrates voice of the customer, market insights, and competitive dynamics to define and execute product strategies that deliver differentiated value.
this role will be a player / coach serving as the strategic product leader for the segment. You will manage a team (product manager directly and a marketing manager indirectly), and also own a defined portion of the industrial portfolio. The gpm will lead cross-functional efforts spanning product development, marketing, sales, and operations, ensuring alignment with company objectives while meeting customer and market needs. This individual operates within oem-driven environments and is accountable for product lifecycle management from concept through commercialization and beyond.
key responsibilities
strategy & market leadership
• develop and execute global product line strategies aligned with business objectives.
• conduct forward-looking market analysis including segmentation, trend identification, and growth opportunities.
• perform competitive analysis to inform positioning and differentiation strategies.
• define and refine value propositions based on customer needs and market insights.
• drive product positioning and messaging across regions and customer segments.
voice of customer & value creation
• lead voice-of-customer (voc) initiatives to identify unmet needs and translate them into product requirements.
• develop and implement value-based pricing strategies.
• partner with sales and marketing teams to ensure strong value communication to customers.
product development & lifecycle management
• own product roadmap development and execution.
• lead stage-gate new product development process from ideation to launch.
• create business cases for new product initiatives, including market size, target customers, competitive landscape, revenue potential, margin profile, and investment needs.
• ensure successful product launches, including coordination across engineering, operations, and commercial teams.
• lead launch readiness, including positioning, sales tools, training, samples, trial plans, and commercialization milestones.
• manage product lifecycle, including enhancements, cost reductions, and rationalization.
• evaluate portfolio performance by revenue, margin, growth rate, customer segment, channel, and application.
project & stakeholder management
• lead cross-functional project teams and ensure timely delivery of key initiatives.
• manage multiple complex projects simultaneously with strong project management discipline.
• influence and lead a large number of indirect reports across global teams.
• collaborate closely with oem customers and internal stakeholders to align product development with market requirements.
continuous improvement & operational excellence
• drive continuous improvement initiatives within the product line.
• partner with operations to improve cost, quality, and delivery performance.
• utilize data-driven decision making to enhance product and business performance.
sales and channel support
• support strategic accounts and priority end-user opportunities with product expertise and application guidance.
• provide product training and vertical-specific education to sales teams, reps, distributors, and channel partners.
• help enable manufacturer's representatives in industrial, safety, converting, packaging, and related markets.
• support development of distributor programs, end-user pull-through strategies, and account growth plans.
• participate in key customer meetings, field visits, trade shows, and industry events as needed.
• support sales and technical sales specialists in customer discovery, application analysis, trial design, and performance validation.
• help define customer success metrics such as blade life, cut quality, reduced downtime, lower defect rates, improved safety, yield improvement, and total cost reduction.
• convert technical performance into clear commercial value propositions.
• partner with marketing to develop case studies, technical content, application guides, trial documentation, and training materials.
competitive and market intelligence
• track competitive products, pricing, claims, positioning, materials, coatings, and channel strategies.
• build a structured competitive intelligence process for priority industrial verticals.
• identify opportunities to differentiate us through blade performance, safety, reliability, quality, delivery, cost, and total value.
• monitor market trends in each industrial end-user vertical.
• share insights with sales, marketing, engineering, and leadership to inform strategy and investment decisions.
required qualifications
• fluent in english and spanish (written and verbal)
• bachelor's degree in business, marketing, engineering, industrial technology, materials science, or a related field.
• 10+ years of experience in product management, technical product marketing, industrial product management, or category management.
• experience in an industrial or manufacturing environment.
• experience working in oem-driven business environments.
• demonstrated expertise in product management, including roadmaps and lifecycle management. • strong background in market analysis, segmentation, and competitive strategy.
• proven ability in value proposition development and value-based pricing.
• experience leading cross-functional teams and influencing without direct authority.
• strong project management skills with experience managing complex initiatives.
• excellent problem-solving and analytical capabilities.
• ability to engage with customers, distributors, reps, and end users in technical and commercial discussions.
preferred qualifications
• mba or advanced business degree.
• experience with stage-gate product development process.
• background in continuous improvement methodologies (lean, six sigma, etc.).
• experience developing technical content, application guides, sales tools, and product training materials.
• experience with cost-out initiatives, value engineering, or margin improvement programs.
travel
expected travel: 30–50%.
this role is based in obregón, mexico, and requires frequent domestic and international travel (30–50%).
the position operates in a global, cross-functional environment with significant interaction across regions, customers, and internal teams.