Responsible for leading digital strategy and performance across multiple markets, acting as the subject matter expert to drive optimization, innovation, and execution excellence across all digital channels. This role ensures alignment between strategy and execution, delivering measurable business results through data-driven decision-making.key focus areas performance management,kpis, and continuous optimization technical and strategic guidance to planning and activation teams excellence in execution and implementation across marketskey responsibilities develop and leaddigital strategies aligned with business objectives and kpisacross markets. Definechannel mix, optimization frameworks, and testing strategiesto maximize performance. Providetechnical and strategic guidanceto planning and activation teams to ensure best practices. Ensure thatcampaign execution is fully aligned with strategic direction and performance goals. Monitor, analyze, and interpret performance data to drivecontinuous improvement and optimization. Identify opportunities forinnovation and efficiency across digital channels. Develop and maintainplaybooks, frameworks, and best practicesto standardize execution across markets. Collaborate with cross-functional teams to ensurealignment, consistency, and high-quality delivery. Profile & requirements experience:6–9+ years of experience in digital media, performance marketing, or digital strategy roles. Proven experience managingmulti-market or regional strategies. Technical expertise:deep knowledge of digital platforms, including: google ads / sem paid social (meta, tiktok, etc.) Programmatic platforms (dv360, ttd or similar) ecommerce / retail media platforms strong understanding ofkpis, optimization techniques, and testing methodologies. Experience with analytics tools (e.g.,ga4, dashboards, excel advanced). Core competencies:stronganalytical and data-driven mindset. Ability to translate strategy intoactionable execution plans. Excellentproblem-solving and decision-making skills. Strong collaboration andstakeholder management. High level ofownership and accountability.