About the job
beloved by young trendsetters and celebrities worldwide, cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in los angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes xxs to 4xl. With our innovative smart fashion technology, cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique \"pick a mood\" collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a gen z favorite.
position overview
the social media manager owns cider's social presence across key platforms, leading content strategy, creation, and community engagement. This role blends creativity with performance, translating trends, product drops, and brand moments into compelling, social-first storytelling that drives growth and engagement with our global gen z audience.
what you'll do social strategy & content
* own social strategy across tiktok and instagram, with support on emerging platforms
* plan and execute content calendars aligned with drops, campaigns, and cultural moments
* create and publish short-form content (styling, try-ons, trends, bts, creator-led storytelling)
* translate product and brand moments into engaging, trend-relevant content
creator & community
* collaborate with creators and influencers to amplify campaigns and content
* manage day-to-day community engagement (comments, dms, replies) in cider's brand voice
* act as a bridge between community feedback and internal teams
performance & operations
* manage posting cadence and daily publishing
* track performance and optimize content based on insights and trends
* partner cross-functionally with marketing, creative, and growth teams
who you are
* 3–5+ years in social media, content, or digital marketing (fashion/dtc preferred)
* strong understanding of tiktok and instagram, trends, and platform behavior
* proven ability to create engaging, high-performing short-form content
* comfortable shooting/editing content and being on camera when needed
* highly organized, fast-moving, and culturally plugged-in
* strong sense of brand, storytelling, and gen z audience
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