Job location: guadalajara, mexico
note: will consider applicants based in sao paulo, brazil.
Please submit cv's in english.
Role overview
the mexico/latam marketing director is responsible for total region marketing strategy, leading a multi‑category team serving mexico, brazil, south america, central america and caribbean business. He/she will lead the development and implementation of profitable growth plans for this region, focusing on market share.
Accountabilities
top 4 core responsibilities / outcomes expected
lead marketing strategy: devise overall brand strategies (where to play, how to win) and campaigns, aligned with the company’s international marketing strategy.
Commercial strategy: develop winning go‑to‑market strategies and plans that deliver sustainable and targeted share, revenue, and margin growth based on both top and bottom‑line growth plans.
Analytics & insights: provide insights and recommendations to influence the general manager and global leadership teams; understand consumer and category insights to drive innovation and marketing strategies.
Leverage scale to drive core platforms: define strategic platform opportunities and identify multi‑year go‑to‑market strategies across market and channels. Leverage scale to drive core platforms from design, development, and calibration for innovation, seasons, and price pack architecture.
Other applicable scope defining dimensions
cross‑functional department leads, regional leadership engagement.
Strategic decision making, organization designing, stakeholder relationship.
Qualifications
knowledge, skills & abilities
strong personality and influencing ability, with a comprehensive understanding of the marketing function.
Strong core marketing skills augmented by contemporary marketing tactics and strategies.
Demonstrated results, ideally within cpg marketing, of delivering p&l in challenging operating conditions.
Experience & education
15+ years of experience in marketing, sales, and/or general management positions within the cpg industry.
Bachelor’s and/or master’s degree preferably in marketing or a related field in business or social sciences; equivalent experience accepted.
Role purpose
provide hands‑on sales, marketing, and channel strategy consultation to owners, management companies, hotel directors of sales, and general managers for all ihg brands in franchised hotels when deployed by franchise performance support (fps) or as needed by operations analytics & insight or other groups at ihg.
They will act as an extension of the hotel sales team by recommending opportunities to book group meetings and local corporate accounts at hotels within the defined market, suggest opportunities to prospect, identify, and source new accounts in the local and regional market, and work to secure room‑night business in alignment with sales, market, and pricing strategies.
Key accountabilities
analyze market trends and competitor performance to identify opportunities for revenue growth.
Collaborate with franchise performance support to guarantee a unified and seamless process to hotels and clients.
Diagnose root cause of issues at hotel(s), prioritize information, and create specific action plans based on data analyses to deliver incremental revenue and improve market share.
Analyze and interpret market research data, identify gaps in performance to determine hotel strengths and weaknesses relative to competitors.
Based on hotel assessment, determine appropriate consultation with key stakeholders, management companies, and/or hotels (including gm and director of sales), either over the phone or through an in‑person visit.
Develop tactical and strategic sales and marketing plans with the hotel, owner, and/or management company designed to maximize hotel revenues from local, regional, and national markets, to drive hotel‑level sales performance and market‑share position.
Lead regional sales efforts for a portfolio of ihg hotels to perform sales prospecting, develop qualified sales leads, and convert rooms business.
Develop regional account relationships with group meetings planners and regionally based corporate business accounts.
Maintain key accounts list, lead list and prospect files to convert business into ihg‑branded hotels.
Manage various projects to streamline sales processes and efficiencies of the regional sales operations.
Collaborate with other business units, ihg sales teams, and hotel sales teams to develop the initial operating plan for the regional sales organization.
Key skills & experiences
education
bachelor’s or master’s degree in hospitality, marketing, business, or a relevant field, or an equivalent combination of education and work‑related experience preferred.
Professional sales designations and/or certifications preferred.
Experience
6–8 years of progressive work‑related experience in the hospitality (hotel) industry, with at least 2 years in a multi‑property sales role and demonstrated understanding of technical and business knowledge across disciplines.
Technical skills and knowledge
strong sales skills and a disciplined sales process, following prescribed methods and practices.
Experience and understanding of local and regional markets; ability to identify and plan sales activities in key feeder cities.
Extensive knowledge of market segments that are viable.
Good reputation among the hotel, civic, and client community; active involvement in industry‑related organizations.
Capability to develop compelling business cases for rfp inclusion, and to negotiate and submit rfps.
Ability to analyze star, hotelligence, market vision data to make strategic decisions.
Regional/national sales experience preferred; strong background in yield management, sales strategy, and market analysis.
Self‑motivated, excellent time management and prioritization skills; sets aggressive goals and strives to exceed them.
Strong written and verbal communication skills; outgoing, friendly, and establishes rapport easily.
Additional requirements
must have or be able to establish a dedicated home office space with hsia connectivity.
Ability to balance work and personal life to optimize time during prime selling hours.
Passion for sales and working with clients; ability to complete administrative tasks within deadlines and with high accuracy.
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