Job title: regional marketing manager
develop and implement portfolio and execution marketing strategies, aligned to short and long-term business objectives, and in accordance with global and/or regional marketing initiatives, brand policies & guidelines.
responsibilities include providing global and regional teams with local consumer insights and market specific needs to contribute to generate strong brand building results. Ensure that mexican consumers are delighted.
a day in the life:
* develop and cascade strong brand plans for tasty favorites segment and all family segments, based on market conditions and trends, following centrally set brand strategies (global).
* adapt global marketing pieces (tv advertising, packaging, promotions and events) and/or developregional campaigns and materiales for regional brands.
* develop and align innovations to be bigger, bolder, and better, incorporating multiple markets.
* coordinate with the global team de development of platforms to generate demand at the pos considering local regulations.
* efficiently manage regional pfme, and support markets according to business needs.
* collaborate with ci in the development of the ltp strategies for the region aligned to global.
* lead and manage the interaction with business partners (advertising agency, regional media agency, design agency, internal packaging design order to meet business objectives.
* supervise and coordinate harmonization of regional brands in collaboration with the resto fo the regional team and the local markets to guarantee quality of our packaging design and alignment with global standards.
what will make you successful?
* minimum 8 years in
- marketing strategies development
- innovation
- media coordination
- brand building and campaign adaptation
- consumer insight led planning
- marketing materials development (including advertising).
- good command of english.
- sap management.
- understanding of overall business strategy and objectives.
- industry knowledge of nutrition in the local market.
- knowledge of competition.
- knowledge of sales conditions and prices in category.
- supply chain.
- knowledge of nielsen variables.
- knowledge of sales channels.
- integrity.
- learning agility.
- ability numerical and numerical reasoning.
- proactive.
requirements summary
key requirements: minimum 8 years in marketing; experience in innovation, media coordination, brand building, campaign adaptation, consumer insight led planning, marketing materials development, and good command of english; understanding of overall business strategy and objectives, industry knowledge of nutrition in the local market, and knowledge of competition, sales conditions and prices in category, supply chain, nielsen variables, sales channels, integrity, learning agility, ability numerical and numerical reasoning, and proactive.
additional information: the successful candidate will have minimum 8 years experience in marketing, with skills in marketing strategies development, innovation, media coordination, brand building, campaign adaptation, consumer insight led planning, marketing materials development, and a good command of english. The ideal candidate should also have a deep understanding of overall business strategy and objectives, industry knowledge of nutrition in the local market, and knowledge of competition, sales conditions and prices in category, supply chain, nielsen variables, sales channels, integrity, learning agility, ability numerical and numerical reasoning, and proactive.