About this role
we're seeking a data-driven content specialist to join our branding team. This key role will focus on defining and optimizing kavak's content strategy based on data, consumer insights, and ai tools.
the successful candidate will be responsible for transforming information into relevant, scalable, and innovative content that strengthens brand presence and connects with both local and regional audiences.
this is an exciting opportunity for someone passionate about disruption coupled with excellent execution, who loves challenges and making data-driven decisions, and is mission-oriented.
* cross-country blog implementation: develop a strategy for topics, categories, and guidelines.
* ai applied to content: test and apply tools for generation, seo, and performance.
* brand consistency: ensure branding, tone, and themes are aligned across countries.
* consumer insights: interpret brand studies, nps, and social listening to adjust content to customer motivations.
* impact metrics: lead the monitoring of kpis related to awareness, engagement, consideration, and associated attributes.
* innovation: bring new trends and formats to keep kavak relevant.
requirements
to be successful in this role, you'll need:
* a bachelor's degree in marketing, communication, advertising, consumer psychology, or a related field (postgraduate studies in data analytics or content strategy are valued).
* minimum of 3 years in roles related to strategic marketing, consumer research, content strategy, or digital communication.
* previous experience working with ai tools for content.
* proficiency in marketing data analysis: brand tracking, crm, google analytics, social media, or social listening tools.
* proven ability in storytelling and developing data-driven narratives.
your strengths
if you have a passion for creating engaging content, analyzing data, and driving business results, this is the perfect opportunity for you.