Job Overview:
We are seeking a highly skilled Social Media Strategist to lead our social media efforts and drive engagement across various platforms.
About the Role:
- Develop and execute comprehensive social media strategies that align with our brand goals, enhancing brand awareness and driving business results.
- Analyze and report on social media metrics, track key performance indicators (KPIs), and leverage insights to refine strategies for ongoing improvement.
- Work closely with cross-functional teams to manage and review local content calendars, ensuring consistency and alignment with global marketing initiatives.
- Collaborate with external agencies and internal stakeholders to create high-quality content for social media platforms, maximizing reach and engagement.
- Lead influencer campaigns to amplify our social and digital presence, fostering meaningful relationships with key opinion leaders.
- Maintain agency partnerships to ensure seamless execution of social and digital campaigns, adhering to brand guidelines and standards.
Requirements:
- 3-5 years' experience in social media management and brand marketing, with a proven track record of success.
- Bachelor's Degree in Digital Marketing Communications, Digital Media, or a related field.
- Fluent verbal and written English skills, with native Spanish language proficiency.
- Familiarity with Mexican local culture and internet trends, enabling effective content creation and campaign execution.
- A analytical mindset, with the ability to interpret data, derive insights, and make informed decisions.
- Creative problem-solving skills, with a focus on innovative thinking and detail-oriented content production.
- Demonstrated ability to develop and execute successful social media strategies that drive engagement, brand awareness, and business outcomes.
📌 Digital Brand Manager
🏢 beBeeSocialMedia
📍 México