Sales director mexico
reporting to: managing director
reports: five sales managers + 18 sales reps (indirect)
scope: b2b industrial products & services – solutions & services selling
role purpose
we are looking for a sales director who builds and runs a sales system, not a senior salesperson.
the roles purpose is to drive profitable, predictable growth by:
1. building long-term customer partnerships via expert wear advisory
2. creating focus, structure, and accountability in the sales organization
3. shifting sales behavior from reactive deal-chasing to planned, value-based selling
this role is about how sales is run, not about personally closing deals.
business context
4. industrial b2b environment with products and services (tailored projects)
5. premium positioning; value selling, not price competition
6. strategic industries: cement, mining, sugar, iron & steel
7. sales organization needs stronger discipline, account planning, and execution
key responsibilities
8. translate the customer intimacy value proposition into concrete sales behavior, priorities, and processes
9. lead and develop sales managers and sales teams toward advisory, account-based selling
10. embed account planning, opportunity prioritization, and crm-driven sales management
11. set pricing strategies by product and customer segment that reinforce premium positioning
12. drive services and workshop-based projects as a strategic growth engine
13. actively discourage price-driven selling and structurally low-quality business
14. ensure crm-driven discipline, forecasting credibility, and cross-functional alignment
what this role is not
15. not a senior sales rep or relationship-owner for key accounts
16. not someone who wins business by discounting competitors
17. not transactional selling
required profile
experience
18. 10+ years of b2b sales experience in industrial / technical environments
19. proven experience leading sales managers and shaping sales behavior
20. strong track record in managing pricing, margins, and profitability
21. experience with services, solutions, or project-based selling
22. exposure to heavy industries such as mining, cement, steel, or similar is strongly preferred
leadership archetype
23. customer-intimate thinker: curious, analytical, and advisory
24. system builder who scales relationships through teams
25. disciplined, data-driven, and margin-aware
26. comfortable saying no to price-driven business
we are looking for:
27. sales leaders who have implemented structured sales processes that scale across teams of 25+ sales representatives
28. sales leaders who understand and practice customer intimacy as long-term, advisory relationship building
29. sales leaders who understand and protect premium positioning and branding, and can translate this into pricing discipline and sales behavior