About uswe're the team behind:• signerx.com – the world's first signer experiencetm platform (transforming e-signing into a human moment of trust).
• approveme.com (wp e-signature) – a beloved wordpress plugin that helps businesses get documents signed without the headaches.we're not just making products.
we're building categories.
and we need a content-savvy product marketer who can tell stories that spark desire, build trust, and drive growth across both brands.
if you live at the intersection of conversion psychology, growth marketing, and content that doesn't bore people to tears—keep reading.
? The rolethis isn't a "just churn out blog posts" job.
this is a content + growth + product marketing role where you'll:• craft compelling content strategies that fuel both seo discoverability and ai search visibility.
• write clear, funny, psychology-backed copy that makes prospects go: "i need this now."• create case studies, product stories, landing pages, and email campaigns that don't just describe features — they make people feel.
• whip up simple, polished custom graphics and visuals that give your content an extra punch.
• collaborate with our technical seo partner to ensure our content is built to be found, cited, and loved by both humans and ai tools.
? What you'll do• develop and execute a content calendar across blogs, social, email, and product launches.
• write product-led stories that educate, entertain, and convert.
• repurpose content into snackable formats (social posts, visuals, infographics, etc.).
• leverage marketing psychology (cialdini, jobs-to-be-done, emotional triggers) in everything you create.
• produce simple graphics and design assets to support posts and campaigns.
• track performance, optimize, and run growth experiments around content and messaging.
? What we're looking for• you've done content marketing for saas, b2b, or digital products.
• a portfolio that shows personality-driven, conversion-focused writing.
• understanding of marketing psychology, buyer journeys, and persuasion frameworks.
• comfortable with seo basics (keyword research, content optimization).
• bonus points if you're familiar with ai seo / generative discoverability strategies.
• strong enough design chops (figma, canva, photoshop, etc.) to make your content look good.
• obsessed with brands like awesome motive, basecamp, or copyhackers.
? Deliverables• a steady stream of high-quality content (long-form blog posts, landing pages, case studies, social graphics).
• product-focused campaign assets for launches, email, and social.
• messaging frameworks that make it easy to communicate our value clearly.
• growth-oriented content experiments and reporting on what moves the needle.
? Project details• ongoing / part-time to full-time depending on fit.
• flexible hours (remote-friendly, async-friendly).
• we're growth-oriented but fun, creative, and don't take ourselves too seriously.
? Why work with us• two exciting saas brands with passionate customer bases.
• you'll shape how our products are seen, understood, and loved.
• we encourage creativity, playfulness, and experimentation.
• you'll work closely with a founder who deeply values great marketing, great copy, and great storytelling.
?To applysend us:• a few writing samples (bonus if they're witty or psychology-driven).
• any design samples (social graphics, blog visuals, etc.).
• a short note on how you'd make our products irresistible through content.