HubSpot is seeking a Global Senior Marketing Manager to join our in-house paid media team. This role will be responsible for planning, buying, optimizing, and reporting on global brand paid media campaigns, with the goal of increasing aided awareness, driving engagement, and fueling business growth.
The ideal candidate is a hands-on media buyer with deep DV360, Social and linear TV expertise in UK/DE/FR/APAC, strong analytical skills, and the ability to move seamlessly between executional detail and high-level strategy. And most importantly: you must love what you do and want to have fun doing it. Our team is known for plenty of laughs, collaboration, and emoji energy and we love media!
What you’ll do:
- Own end-to-end media buying across channels including DV360 (hands-on keyboard), Linear TV, Publisher Direct (i.e. ITVx, DAZN, Netflix, Sky Group, Paramount, etc.), Paid Social, OOH, Audio, and more.
- Build, launch, and optimize campaigns directly in DV360, bringing multiple years of hands-on experience with campaign setup, pacing, and performance optimizations.
- Experience in Linear TV buying in the UK/DE/FR/APAC and support media buying in every market, ensuring placements are strategic, efficient, and impactful.
- Traffic creative assets and implement 3rd-party tags within Google Campaign Manager.
- Run experiments across creative, audiences, placements, and formats to continuously test and learn.
- Manage budgets and pacing to maximize efficiency while adhering to spend limits.
- Develop reporting in partnership with analytics teams, building dashboards that provide actionable insights.
- Stay ahead of emerging media opportunities across digital, outdoor, audio, and experiential channels.
What we’re looking for:
- 9+ years of media planning and buying experience, including brand and awareness campaigns at scale.
- Multiple years of hands-on DV360 campaign building and optimization.
- Direct experience in Linear TV buying outside of the United States, with proven ability to navigate negotiations and deliver results.
- Hands-on experience across Meta, LinkedIn, YouTube, Reddit, TikTok and outdoor advertising is a plus.
- Strong knowledge of ad operations and trafficking via Campaign Manager.
- Ability to thrive in ambiguity and operate independently in a fast-paced, high-growth environment.
- Experience juggling multiple priorities, executives, and global markets simultaneously.
- Both disciplined in leveraging past wins and creative in building new approaches from scratch.
- Advanced proficiency in Excel and/or Google Sheets
- A collaborative spirit and the desire to bring positive energy and fun to the team.
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