Assistant – social media, pr & brand operations
this role supports marketing, partnerships, and in-store brand execution across all locations. It is highly execution-focused and requires strong organization, attention to detail, and the ability to manage multiple workstreams simultaneously. This position serves as a direct assistant to leadership and reports directly to bebe lari.
core responsibilities
influencer & community growth
* build and maintain a structured influencer database (categorized by reach, engagement, and brand fit)
* conduct consistent outreach for collaborations, gifting, and events
* identify new and emerging creators aligned with the brand
* track influencer performance and maintain organized reporting
brand partnerships & pr
* proactively source and outreach to brands for partnerships and collaborations
* coordinate campaigns from initial outreach through execution and recap
* assist with pr efforts including media outreach, gifting, and press opportunities
* track deliverables and ensure all partnership obligations are fulfilled
campaign coordination & execution
* act as liaison between internal team, designers, printers, and store teams
* manage timelines, approvals, and asset delivery across all campaigns
* oversee production and distribution of all marketing materials
* ensure smooth rollout of campaigns across all locations
store visuals & brand standards
* conduct regular in-store “look & feel” checks across locations
* ensure all posters, menus, and signage are current, properly placed, and aligned with brand guidelines
* identify and flag outdated or inconsistent materials and coordinate updates
* maintain a standardized checklist to ensure consistency across all stores
social media & content support
* assist with content planning and execution across social platforms
* coordinate content shoots including talent, product, and logistics
* monitor engagement (comments, dms) and flag opportunities
* track performance and provide basic insights
platform & menu management
* update and maintain items, pricing, and visuals on square
* ensure consistency across in-store systems and third-party platforms
paid ads & growth support
* assist in managing ad campaigns (meta, google), including setup, monitoring, and reporting
* track performance and flag optimization opportunities
pet brand support
* lead outreach and partnerships for kreation pets
* support influencer seeding and marketing initiatives for the pet vertical
operations & administrative
* maintain organized trackers for influencers, partnerships, and campaigns
* ensure deadlines are met and projects are executed on time
* support ad hoc marketing, pr, and operational needs as they arise
preferred qualifications
* strong organizational and project management skills
* comfortable with outreach (email, dm, relationship management)
* familiarity with social media, influencer marketing, and basic analytics
* detail-oriented with ability to manage multiple priorities
* experience with square or similar systems preferred
compensation
* hourly role based in los angeles
* compensation dependent on experience
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