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marketing bu deployment lead (temporary)
location: us / méxico (tultitlán)
the magnum ice cream company (formerly a division of unilever) is now a standalone, independent, eur 7.9 billion publicly listed company. We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
we dream big but keep things simple to act fast. If you want to grow with us, make an impact, and shape the future of ice cream, this is the place for you
job purpose:
we are seeking a dynamic highly skilled ice cream marketing bu deployment lead to join our team and drive the digital transformation of our ice cream marketing processes, consistently and reliably delighting our consumers with world class brilliant experiences across channels and consumer service, underpinned by efficient and effective autonomous processes.
you will lead the bu engagement and deployment of all marketing capabilities by working closely with the global lead on design, build and deployment of processes and tools for consumer marketing, consumer engagement, content and asset management, product information management, carelines ensuring a seamless transition to a standalone business. You will be responsible for driving local design, uat, deployment and change in the markets by collaborating with marketing leads across different within the bu. You will act as the key lead for managing bu level deployment for all marketing process and enterprise platforms.
the role requires a strategic thinker, who is passionate about marketing and dcomm and embraces this unique opportunity to grow and transform the ice cream business through digitalization and ai in all aspects of the consumer journey.
the successful candidate will be one that has hands-on experience in marketing and digital transformation and has significant process and change management expertise with a proven record of leading large scale process transformation.
this role will exist in its current form for 14 months.
key responsibilities:
reimagine the marketing and dcom process:
lead the local design, bu engagement and deployment of standardized global template for marketing & dcommerce platforms, product data and content management (pim, dam, content syndication, web ecosystem, media, carelines and consumer data management) processes aligned with industry best practices.
collaborate with representatives from markets across the bu to ensure that relevant business requirements are fully considered when designing the new processes and systems.
understand the drivers of market nuances and feed that to the global team and work with them to find simple and standardised solutions to meet local needs within a global framework.
drive implementation:
lead implementation of new marketing processes for product information management, digital asset management, carelines/cec, consumer data and marketing activation processes and consumer channels (web, email, social activations) in the bu.
seize the opportunity of new technological capabilities within the icecream marketing ecosystem, and integrations and operations with external agency ecosystem to maximise the efficiency of the marketing processes
collaborate with other workstreams (r&d, master data, tech) to deliver e2e processes for marketing function and drive e2e optimisation across all business processes.
lead the deployment and rollout of key marketing applications by working with global opus teams.
provide strategic direction and support to ensure project objectives are achieved on time and in full, whilst maintaining business continuity.
encourage innovation and continuous improvement.
ensure successful deployment of global platforms and processes for marketing function, ensuring on time tsa exist.
lead market engagement and uat for all marketing processes and be the key point of contact for key stakeholders across markets.
engage with stakeholders:
listen and communicate with business leaders and users to ensure their inclusion and engagement, gathering and incorporating their ideas and inputs, addressing concerns and ultimately securing adoption and advocacy of marketing systems.
be the change lead across the bus, to lead change, deployment and adoption of new marketing capabilities across markets.
work in partnership with global stakeholders, external consultants and the wider programme teams.
manage the workstream deliverables:
ensure milestones for design, testing, and deployment are met.
work in an agile way, prioritising activities and adapting plans to accommodate interdependencies.
bring rigour to ensure high-quality outputs at every stage of the project, proactively managing phases such as user acceptance testing, data validation and readiness to uncover and resolve issues before go-live.
highlight risks and issues and develop and propose mitigation options.
change management
drive change initiatives, ensuring smooth adoption of new processes and tools, including training and communication strategies.
data management
oversee data readiness for the marketing processes, ensuring accurate and consistent data migration and validation
transition to bau:
establish performance metrics and governance frameworks for marketing processes, ensuring compliance and effective control measures globally.
drive change initiatives, ensuring that employees have the skills and knowledge required to operate within the new system.
monitor process performance post-implementation, identify opportunities for improvement including ai/advanced analytics, and define roadmap to adapt processes to evolving business needs.
what you need to succeed:
proven expertise: 5-10 years of extensive experience in marketing process ownership, with a strong understanding of how marketing operations work. Ideally some of your experience has been gained from ice cream.
leadership skills: demonstrated ability to work with cross-functional teams in a global environment, delivering results under tight timelines and delivering through external agencies & partners.
change management: extensive experience in developing and implementing change management strategies for complex global programs, ensuring stakeholder alignment and user adoption.
communication & collaboration: exceptional communication skills with the ability to influence and engage senior leadership and business units globally. Proven track record of building strong relationships and managing expectations at all levels of the organization.
global perspective: experience working in diverse international markets, with a strong understanding of the cultural, regulatory, and operational complexities that impact global erp deployments.
analytical mindset: strong problem-solving and analytical skills, with the ability to translate business needs into process improvements.
willingness to travel: ability to travel globally to support market-specific needs during the design, build, and deployment phases.
why join us?
be a change maker: play a critical role in shaping the future of marketing processes in a newly independent ice cream organization.
inspiration and growth: lead transformative projects that inspire teams, deliver measurable impact, and advance your career.
a global perspective: work with a diverse network of professionals and partners, influencing compliance across markets worldwide.
if you are a passionate leader ready to transform marketing processes and leave a lasting impact, we'd love to have you on our team
what you can expect:
a unique mix of global scale & start-up spirit—€7.9 bn powerhouse with an agile, entrepreneurial mindset. We're building a new high growth ice cream company from the ground up.
career without limits—42 markets, international opportunities, and fast tracked growth.
a performance-driven culture—freedom to act, disrupt and grow – your success is measured by impact.
a company that celebrates joy, innovation, and purpose—we create extraordinary careers, just like our ice cream creates extraordinary moments.
about the magnum ice cream company:
with expert ice cream colleagues and iconic brands like wall's, cornetto and ben & jerry's, loved in 76 countries, we are the world's largest ice cream company leading the industry we have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
the magnum ice cream company (formerly part of unilever) is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here's what defines success in our organization :
we are all about growth
we operate with speed and simplicity
we win together with fun
we boldly innovate to disrupt our industry
we care and challenge
we are experts in the ice cream category
are you excited to craft the ice cream future?
please apply online and do not forget to upload your cv. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
additional information
the magnum ice cream company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
for the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will consider candidates based in the set locations. If you are based outside of these locations and you are interested to apply, please feel free to do so but at this stage we will not take your application forward. We will only consider your application if a decision is made to also recruit outside of the set locations.
disclaimer
equal opportunity employer: the magnum ice cream company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
we take pleasure seriously. Join the ice cream team now
#tmicc
about the magnum ice cream company:
with expert ice cream colleagues and iconic brands like wall's, cornetto and ben & jerry's, loved in 76 countries, we are the world's largest ice cream company leading the industry we have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
the magnum ice cream company (formerly part of unilever) is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here's what defines success in our organization :
we are all about growth
we operate with speed and simplicity
we win together with fun
we boldly innovate to disrupt our industry
we care and challenge
we are experts in the ice cream category
are you excited to craft the ice cream future?
please apply online and do not forget to upload your cv. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.
the magnum ice cream company is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.
for more information about your federal rights, please see know your rights: workplace discrimination is illegal and pay transparency non discrimination provision.
employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and dmv check.
if you are an individual with a disability in need of assistance at any time during our recruitment process, please contact your recruiter. Please note: this email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The protected veterans or individuals with disabilities aap narratives are available for inspection by any employee or applicant for employment monday through friday during normal business hours at establishment.