The manager, digital marketing will lead and support full funnel paid media tactics to support various business objectives. Digital media manager will be tasked with analyzing, managing, and optimizing guerlain’s media strategy in the us to support brand equity objectives along with performance media goals.
this role will work closely with agency partners as well as strategically along-side the digital & communication teams to concept out, develop and launch all digital media initiatives that contribute to the brand 360 marketing support. This role will coordinate all aspects of digital campaign development with the agency and support teams to ensure deadlines, tracking requirements and goals have been successfully accomplished. Role will work closely with na and global brand marketing and creative services to achieve overall project objectives and deliver assets in a timely fashion. This role will work in partnership with the central team on asset coordination and market requirements as well as program validation. This role will ensure optimal user experience across all platforms and placements and consistently monitor program from start to end.
reports to: vp, omni
positions supervised: n/a
peers: other managers
external partners: media agency
drive media campaigns
* lead media campaign strategies and execution with media agencies: oversee asset selection and adaptation per ad formats, optimize plans, and build comprehensive performance analyses hand-in-hand with e-business team
* search-specific: lead and execute search efforts (sea, seo through hq) hand-in-hand with e-commerce team
* establish performance marketing best practices, build roi reports for each campaign with industry and/or competition benchmarks, enforce “test and learn” culture within media plans to constantly improve media goals and spend efficiency.
* maintain audience groups’ relevancy and refine segmentation with constant attention to behavior and roi for media efforts.
* provide landscape study on competitors strategy for major launches and overall 3-axe plans and build recommendations to optimize communication strategy.
* track key metrics to benchmark social/paid digital marketing efforts through retailers and provide insights on media optimizations.
* establish relationships with digital key players (google, fb/ig, tiktok) and key media partners (lvmh media, lvmh digital community, media agencies) to collect insights, recommendation, access betas and ensure communication and marketing teams are up-to-date with media innovations ; monitor relevant innovation from third-party vendors to optimize media efforts within budget.
* partner with all internal teams to amplify digital communication plans.
* act as “social/digital expert” to educate internal teams on social tools and metrics during dotcom initiative meetings.
* ensure brand tone of voice aligns across social channels for media, earned, and owned consumer-facing social content.
job responsibilities
* partner with central teams to develop u.s.-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate u.s./north american needs.
* partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc.).
* provide monthly market and competition insight reports with quarterly deep dives on best practices.
* track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings.
* lead brand communication on social platforms for the u.s.; maintain local pages for each brand social platforms if applicable, track any relevant data on us audiences from global-led channels.
* budget management: manage, track budget for media and influencer boosting activities.
* ensure alignment with integrated multi-media (i.e. print/outdoor/online) advertising plans
* consistently monitor and optimize campaigns to ensure success of investment
* identify, communicate and document objectives and success metrics with the agency (e.g., engagement, views, online conversations, tonal sentiment, etc)
profile
* minimum 5 years of professional experience, of which 3 in media-related projects. Agency background a plus.
* advanced experience in building, executing, and measuring successful digital strategies
* knowledge of social media platforms and business solutions
* ability to function in an entrepreneurial environment and lean team – very hands on approach and ability to adapt to change
* strong project management skills with the ability in build collaboration relationship, willing to drive innovative and create ideas into implementation
additional information
hybrid model:
* in office: monday, tuesday, thursday
this job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
all your information will be kept confidential according to eeo guidelines.
lvmh inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
while the published salary range is a good faith reflection of the targeted salary level for the position, lvmh inc. reserves the right to pay outside of the published range of $100,000 - $110,000.
it all began with pierre-françois-pascal guerlain. A perfumer, chemist, inventor and researcher, the house’s founder settledup his first boutique in the heart of paris, at 42, rue de rivoli. The address quickly became an essential destination for dandies and elegant women. The house’s reputation at the courts of europe peaked when in 1853, for the marriage of napoleon iii and empress eugénie, pierre-françois-pascal created his eau de cologne impériale, which he gave to the young bride as a wedding present.
since then, five successive generations of guerlain perfumers have held the house’s creative reins. Today, thierry wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
crafting dreams starts with yours
at lvmh, people make the difference in the art of crafting dreams.
our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
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