Marketing manager (b2b growth & demand generation)
location: remote
schedule: full-time | est (u.s. East coast business hours)
reports to: operations leadership
about the company
we are a premium, u.s.-based production and experience company specializing in high-impact corporate events. Our work blends technical production, creative execution, and live entertainment to deliver best-in-class experiences for national clients.
we are entering a key growth phase and are building our internal marketing function from the ground up.
the opportunity
this is a high-impact, builder role.
you will own and develop the company’s entire marketing engine — from strategy through execution — with a focus on generating qualified b2b leads and driving measurable pipeline growth.
this is not a traditional “content marketing” role. We are looking for someone who understands how to translate positioning into demand, and demand into revenue.
what you’ll own
b2b strategy & lead generation
* build and optimize lead generation funnels targeting corporate buyers
* develop gated content and digital assets to capture qualified leads
* own the full funnel from initial touchpoint through conversion
paid acquisition
* manage and optimize paid campaigns across google ads and linkedin
* continuously test messaging, audiences, and creative to improve roi
lifecycle & email marketing
* design and implement automated nurture sequences
* leverage crm tools to move prospects through the funnel toward booked consultations
content & seo
* create seo-driven content focused on geographic and service-based intent
* develop case studies and marketing assets that highlight past project success
* utilize ai tools to accelerate content production while maintaining brand quality
website & conversion optimization
* partner with web development resources to improve landing pages
* ensure all service offerings are clearly positioned and conversion-optimized
analytics & performance
* track and report on marketing performance (roi, cpl, conversion rates)
* use data to inform strategy and prioritize highest-impact initiatives
brand ownership
* maintain a consistent, premium brand voice across all channels
* collaborate with design resources to ensure high visual and messaging standards
qualifications
* proven experience in b2b marketing and lead generation
* strong understanding of full-funnel marketing and buyer journeys
* hands‑on experience with:
o google ads and linkedin ads
o crm and email platforms (hubspot, activecampaign, etc.)
o analytics tools (ga4, semrush, etc.)
* experience using ai tools (chatgpt, claude, etc.) in marketing workflows
* strong written communication with a professional, u.s.-focused tone
* highly organized, self‑directed, and comfortable operating autonomously
who this is for
* builders who want to own and scale a marketing function from scratch
* operators who care about revenue impact, not vanity metrics
* marketers who thrive in fast-moving, high-accountability environments
#j-18808-ljbffr