Lead, scale, and transform our business in mexico by driving commercial excellence, strategic growth, and operational efficiency across all cities. This is a pivotal role acting as the country leader — with a deep focus on sales strategy, business performance, and leadership of a high-impact team.
why this role matters:
this is one of the most critical leadership roles in the company — shaping the future of our business in mexico. The ideal leader combines strategic depth, commercial drive, and people leadership to deliver extraordinary results while building a strong foundation for sustainable success.
what you'll do
1. Strategic & commercial leadership
* own the national sales and commercial strategy, ensuring local execution that drives market share, profitability, and long-term growth.
* adapt and implement the company's go-to-market strategy to mexico's unique market dynamics and customer needs.
* identify new business opportunities and partnerships that strengthen our ecosystem and value proposition.
* oversee pricing, promotions, and contract negotiations to optimize performance and returns.
* responsible for developing and executing strategies that drive sales through r ́s in our app.
2. Business performance & analytics
* manage end-to-end p&l performance, ensuring sustainable growth through data-driven decision-making.
* monitor city-level results, diagnose gaps, and remove barriers to accelerate growth and efficiency.
* establish a culture of analytical rigor — using insights, forecasting, and kpis to guide priorities and investment.
3. Leadership & talent development
* build, inspire, and lead a high-performing, multidisciplinary team of city and sales leaders.
* develop a strong talent pipeline and performance-driven culture rooted in accountability and results.
* foster collaboration across marketing, operations, finance, and product teams to ensure aligned execution of the country plan.
4. Stakeholder management & representation
* act as the senior representative of the company in mexico, maintaining strong relationships with key partners, customers, and industry stakeholders.
* serve as the bridge between local operations and hq, ensuring alignment, transparency, and mutual trust.
what you bring
* 10+ years of leadership experience in commercial, strategy, or general management roles (preferably in tech, fmcg, or multi-city operations).
* proven track record of driving revenue growth, managing large teams, and owning country or regional p&l.
* strong analytical acumen, with the ability to translate data into actionable strategies.
* exceptional executive presence and communication skills in both spanish and english.
* entrepreneurial mindset: proactive, decisive, and adaptable to a fast-paced, high-growth environment.
* track record of scaling organizations during high-growth phases, including recruiting and developing top leadership talent.