Brand strategy manager job description
as a brand strategy manager, you will be responsible for developing compelling proposals across diverse brands, driving revenue growth across categories and clients.
* lead innovative strategies across non-endemic categories, designing approaches that expand influence beyond the core lifestyle space.
* collaborate with sales teams to develop strategic marketing proposals that meet client needs.
* manage program margins/cogs, aligning with industry benchmarks to ensure business profitability.
* become a thought leader by building on signature brand initiatives and ideating new opportunities that connect advertisers with our audience.
key responsibilities:
* develop strategic marketing proposals, reinforcing your position as a thought leader.
* curate thoughtful, data-backed marketing solutions that resonate with clients.
* manage cross-functional workflows to ensure seamless execution and proper handoff of sold programs.
* stay up-to-date on industry trends, entertainment news, competitive campaigns, and digital innovations.