Position Title:
Sr Associate Brand Manager
Location:
Guadalajara, Jalisco (Providencia Office)
Advanced English
The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives.
The Sr. Associate Brand Manager is responsible to:
Collaborate in AOP (annual brand plan) planning, alignment and KPI’s setting
Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development, guide innovation, PPA (price and promo architecture), Commercial plans and relevant Comms
Lead coordination, execution, optimizing and monitoring of Comms campaigns, portfolio optimization, product development, financial performance, Price/promo strategies, Inno launches.
Foster collaboration and drive cross-functional projects to achieve brand and business objectives.
Develop Brand coordinators and trainees reporting to him/her.
The Sr. ABM must have a keen view/knowledge of marketing and the environment including a) general external and internal trends impacting the business; b) competitive assessment; c) marketing mix management; d) Financial KPI’s (P&L); d) Comms and Media management. And requires solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on Mkt mix.
To effectively perform his or her duties, Sr. ABM must be proficient in all of the following key qualities as defined by the Hershey Company:
Project management
Analytical skills
Problem Solving
Communication and Collaboration
Proactivity and Creativity.
Major Duties/Responsibilities:
10%
Understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development.
40%
Manage the brand portfolio, including product improvements, launches, and rationalization.
Oversee and follow up on the brand communication plan, including media and point-of-sale (POS) strategies
Lead cross-functional efforts to address plan deviations and meet brand/business goals
30%
Monitor brand performance across channels to identify growth opportunities.
Analyze competitor performance using insights gathered from consumer research.
20%
Guide and Develop talent: Brand Coordinators and trainees
Personal Capability Development
Be responsible and committed for self-training and development plan.
Be the ‘owner’ of self-continuous growth under the supervision of the Sr/Brand Mngr.
Minimum knowledge, skills and abilities required to successfully perform major duties/responsiblities:
Ability to apply comprehensive:
Research/analytical skills and strategic thinking
Marketing knowledge and principles
Financial and P&L knowledge & management
Comms development and media planning and management
Ability to learn and apply new skills quickly.
Ability to develop pattern recognition and information synthesis skill set.
Must be able to learn to utilize (or when necessary, create) innovative analytical approaches to address business questions and situations.
Must be able to effectively work in conditions which include multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints.
Must be able to satisfactorily meet deadlines.
Must demonstrate an intellectual curiosity indicative of the ability to learn to ask thought-provoking questions.
Can effectively interact with cross-functional teams.
Must have excellent communication skills.
Travel is a requirement of this position (10-20%). Potential international travel.
Modern business computer skills absolutely required (to include strong working knowledge of all. Office products).
Education:
Bachelor’s Degree required (Marketing/Management, high achievement and quantitative ability primary considerations).
Experience:
Marketing Experience: 4+ years.
Brand management experience (as ABM) +2Y
Working knowledge of syndicated data (., Nielsen).
Product Development experience and successful launches
Project management experience with stage gate process
Business Experience: 3+ years.
Background in consumer-packaged goods
Experience in cross-functional disciplines a significant plus (. finance, category management, media, mkt research,
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📌 Sr Associate Brand Manager
🏢 The Hershey
📍 La Providencia