Join baubap as acquisition & growth manager and own the scaling of profitable users end-to-end, from first touchpoint to first loan disbursement, while maintaining strong and sustainable unit economics.
this role goes beyond paid media execution. You will be the owner of the acquisition and in-app lifecycle journey, from signup, kyc and onboarding setup, through approval and first disbursement, ensuring we acquire users in the right, profitable segments.
as baubap scales, the challenge is not growth at any cost, but growth with discipline: optimizing roas, ltv/cac ratio and payback period, while aligning acquisition with risk, portfolio quality and long-term value.
you will be part of the growth team, working closely with retention and monetization, cross-functional product squads, data and brand, as well as product and risk external teams, to build a scalable, efficient and predictable growth engine.
the scope of this role also includes ownership of the referral engine, ensuring it becomes a meaningful, scalable and profitable acquisition channel.
the expected outcome:
* consistent growth in new borrowers reaching first-loan disbursement, within target roas, cac, ltv/cac and payback period
* acquisition focused on profitable segments, meeting defined portfolio quality, risk and okrs, with budget allocation decisions driven by return and payback performance
* improvement in first ticket loan size, while maintaining healthy approval and repayment metrics
* positive and improving roas by channel, cohort and segment, tied to real disbursement and revenue events
* shorter and more predictable payback periods across acquisition cohorts
* a scalable and controlled referral engine contributing incremental, profitable new borrowers focus in profitable segments.
* clear visibility and control over acquisition performance through dashboards and cohort analysis
the day to day tasks:
* owning the entire acquisition and in-app lifecycle funnel, from awareness to first disbursement
* defining and optimizing acquisition performance based on roas, ltv/cac and payback
* scaling and optimizing paid acquisition channels (google, meta, tiktok, affiliates and other performance channels)
* opening and scaling new digital acquisition channels, from discovery and testing to full deployment (e.g. programmatic, pinterest)
* working in partnership with brand on offline initiatives, ensuring alignment between offline activation and digital performance
* leading strategic acquisition partnerships, including affiliates, platforms and distribution partners
* owning acquisition budget allocation, managing and reallocating media spend based on return, payback and profitability
* owning lifecycle optimization in partnership with product (signup, kyc, onboarding setup and activation)
* leading the referral engine strategy, including incentives, mechanics, performance and fraud control
* designing and executing structured experimentation frameworks across creatives, audiences, funnels and in-app flows
* working with data and risk to ensure acquisition focuses on profitable, low-risk segments
* building dashboards, insights and clear narratives around acquisition performance.
what we can offer:
* being part of a multicultural, highly driven team of professionals
* 1 month (proportional) of christmas bonus (aguinaldo)
* health & life insurance
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