Overview
join to apply for the banamex cross-sell marketing manager role at banamex.
the marketing manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.
responsibilities and qualifications are provided in the sections below.
responsibilities
* own the creation, production and distribution of client communications such as letters, talking points, e-mails, forms, faqs, brochures and sales collateral. Responsible for writing, producing, and distributing all client facing materials detailed below.
* development of client communications for core consumer lines of business. Development of written content, editing and implementing a wide range of customer servicing and marketing materials including letters, e-mails and forms.
* creation, development and production of sales collateral and marketing materials such as brochures, fact sheets, and sales presentations, investment products marketing materials and specialized publications.
* ensure consistent messaging through the creation of talking points, scripts, and faqs for customer service and client-facing employees, managing and implementing all direct mail campaigns for existing clients and ensure that the business complies with regulatory requirements and regulators’ mandates.
* appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
qualifications
* 5-8 years of relevant work experience
* excellent written and verbal communication skills
* ability to meet tight deadlines, manage multiple projects at once, and work well under pressure. Detail and customer-service oriented. Ability to work well independently, as well as part of a team, and interact with all levels of management. Excellent interpersonal skills to negotiate and influence. Advanced knowledge and experience with microsoft office. Strong ability to multi-task and prioritize among several projects and initiatives. Working cross-functionally and experience with ambiguity and managing complexities. Excellent digital marketing competence across search, display, paid media and measurement.
education
* bachelors/university degree or equivalent experience
this job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
additional information
cross-sell marketing manager — el gerente de marketing de venta cruzada es responsable de la calidad y la entrega oportuna de las actividades de marketing enfocadas en la estrategia de venta cruzada y el negocio, asegurando su alineación con la identidad de marca y los objetivos de crecimiento definidos. Todo esto debe realizarse en estricto cumplimiento de los procesos y estándares establecidos manteniendo siempre un entorno de control. Asimismo, el puesto implica supervisar y analizar el rendimiento de las campañas publicitarias, así como los kpi del negocio, utilizando métricas analíticas para generar insights que respalden las mejores prácticas en los canales de comunicación, tanto online como offline, todo dentro del presupuesto asignado. Como parte de esta función, también deberá ser un solucionador creativo de problemas siempre centrado en el cliente, todo mientras trabaja como parte de un equipo de marketing de venta cruzada dedicado. Participar en equipos interdisciplinarios para diseñar estrategias de mejora continua para los productos bancarios. Para obtener mejores resultados, deberá demostrar capacidad analítica e innovadora al proponer y ejecutar campañas. Diseñar y aplicar pruebas que optimicen el response rate y la experiencia del cliente. Gestionar y revisar el contenido en todos los puntos de contacto con el cliente: email marketing, sms, medios digitales, entre otros. Asegurar la coherencia de los mensajes en todos los materiales de comunicación, garantizando el cumplimiento normativo y regulatorio. Controlar y dar seguimiento al presupuesto anual, asegurando su correcta ejecución.
este anuncio puede incluir información adicional de empleo y políticas de igualdad de oportunidades. Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, please review accessibility at citi. View citi’s eeo policy statement and the know your rights poster.
job family: marketing. Job function: marketing and sales. Industries: banking, financial services, and investment banking.
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