Our client is an innovative company focused on developing next-generation biomaterials by combining natural processes with advanced technology. Their solutions aim to provide sustainable and ethical alternatives across industries such as fashion, luxury goods, and automotive.
job description
we are seeking a marketing professional to lead and execute a modern marketing strategy that strengthens brand positioning and drives inbound demand. This role requires both strategic thinking and hands‑on execution, with a focus on generating qualified leads, supporting revenue growth, and translating complex technical products into compelling market narratives. The ideal candidate will collaborate closely with internal stakeholders and external partners to build a scalable marketing function and elevate brand presence across multiple channels.
responsibilities
* lead brand positioning and ensure consistent messaging across all channels.
* translate complex technical concepts into clear, compelling marketing narratives.
* develop and execute inbound marketing strategies to generate qualified leads.
* oversee digital marketing efforts including website, content, email, and campaigns.
* manage paid marketing initiatives, partnerships, and event participation.
* collaborate with sales teams to support pipeline growth and conversion.
* develop sales enablement materials such as case studies and presentations.
* support partners in launching products incorporating company materials.
* analyze market trends, competitors, and customer insights to guide strategy.
* track and report on marketing performance, kpis, and roi.
* manage relationships with external agencies and ensure timely delivery of projects.
* establish marketing systems, processes, and reporting frameworks.
* contribute to building and scaling an internal marketing team over time.
required experience and qualifications
* bachelor’s degree in marketing, business, or a related field.
* 5–10+ years of marketing experience, preferably in b2b or technical industries.
* proven experience in brand building and inbound lead generation.
* experience managing external agencies (pr, branding, creative).
* hands‑on experience with digital marketing and campaign execution.
* familiarity with crm and marketing automation tools (hubspot preferred).
preferred skills
* experience in materials, manufacturing, or other technical product industries.
* strong understanding of multi‑channel marketing strategies.
* experience supporting go‑to‑market efforts with partners or clients.
personality
* strong collaborator with the ability to align cross‑functional teams.
* strategic thinker with a hands‑on, execution‑focused mindset.
* comfortable working in fast‑paced, high‑growth environments.
* curious, adaptable, and proactive in learning new tools and approaches.
* clear and effective communicator across technical and non‑technical audiences.
software & tools
* crm platforms (e.g., hubspot).
* marketing automation tools.
* digital advertising platforms (e.g., google ads).
* content management systems.
* analytics and reporting tools.
salary and benefits
* payment in usd or local currency according to candidate's preference.
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