Role summarythe senior clinical marketing manager – bariatrics & foregut will own the strategy and executional enablement of intra-specialty adoption of the ottava surgical system in the united states. The role represents the voice of the us clinician and orchestrates a friction-light, insight-led customer journey from first evaluation through early utilization and program growth. The role deeply understands us clinical data, practice patterns, unmet needs, and emerging procedural trends in bariatric and foregut surgery, translating those insights into challenger-based narratives and educational materials that teach customers to think differently about soft-tissue robotic surgery. The role develops insight-led, prescriptive tools to enable sales and internal teams to guide complex customer and enterprise decision-making and empower hospitals to implement and grow their robotic programs with ottava.responsibilitiesintra-specialty adoption strategyown the us intra specialty adoption strategy for bariatric and foregut surgery, from early evaluation through sustained utilization.define how ottava competes and wins within the specialty by aligning clinical realities, hospital economics, and ottava’s differentiated capabilities.identify and address barriers to adoption across surgeons, administrators, or leaders, and broader hospital stakeholders.clinical insight & challenger teachingbe the subject‑matter expert on us clinical data, practice patterns, and unmet needs related to robotic bariatric and foregut surgery.identify emerging procedural trends, shifts in care delivery, and evolving standards that impact robotic adoption.translate insights into challenger‑based narratives that teach customers something new and valuable, reframing problems and challenging assumptions about soft‑tissue robotics.peer to peer education & physician engagementdefine the us peer‑to‑peer education and physician‑to‑physician engagement strategy required to achieve bariatric and foregut procedural adoption and utilization targets.shape faculty strategy, educational content, and scientific storytelling to ensure credibility, relevance, and impact.inform conference strategy, customer events, and educational forums with specialty‑specific insight and purpose.commercial enablement & sales empowermentpartner closely with us clinical and capital sales teams to understand field needs and adoption challenges.develop insight led tools and decision‑enablement resources including challenger messaging, clinical narratives, and customer facing content that accelerate learning, alignment, and action.equip sales to confidently guide complex buying groups toward ottava adoption through structured, prescriptive conversations.early hospital success & program growthsupport early adopter hospitals with readiness, activation, early utilization, and program expansion.deliver ongoing, insight driven resources that help customers operationalize ottava and grow sustainable robotic programs.act as a strategic partner to hospitals navigating change, adoption complexity, and early performance optimization.kol engagement & medical conferencesestablish strong, insight driven partnerships with key customers, healthcare professionals, and industry stakeholders.lead the bariatric and foregut specialty strategy for ottava at us medical conferences, including defining objectives, clinical narratives, educational priorities, and success metrics in partnership with the central conference team.cross‑functional leadershipserve as the primary us voice for the clinical sales team within ottava, influencing product strategy, evidence planning, training, and downstream marketing.collaborate across r&d, clinical, medical affairs, training, regulatory, and commercial teams to ensure alignment to real‑world clinical needs.advocate relentlessly for the clinician while balancing enterprise strategy and long‑term platform goals.qualificationsrequired: a bachelor’s degree is required for this role.preferred: an mba or advanced degree is strongly preferred to provide a strong foundation in business acumen and strategic thinking.required: a minimum of 8+ years of progressive business experience in roles that demonstrate increasing responsibility and expertise in relevant areas, such as marketing, sales, strategy, or product development.required: prior marketing experience in the medical device industry is required.required: previous experience with healthcare/medical capital equipment marketing is required.required: demonstrated depth of expertise in metabolic and bariatric surgery, including clinical practice patterns, procedure steps, adoption dynamics, and unmet needs.preferred: strong understanding of foregut surgery practice patterns and robotic adoption considerations.preferred: experience driving adoption, utilization, or scale‑up of complex medical technologies.preferred: a proven ability to define market landscapes, product solutions, and target users and translate customer needs and feedback into actionable insights for stakeholders, including engineering and marketing teams.required: exceptional analytical skills with the ability to interpret complex data, identify trends, and synthesize insights into actionable strategies.required: proven ability to develop, lead, and nurture strong customer relationships, ensuring alignment with business objectives and fostering long‑term partnerships.required: critical thinking and problem‑solving expertise with a demonstrated ability to achieve business results by influencing cross‑functional teams and stakeholders without direct authority.required: outstanding communication skills, both verbal and written, with a track record of presenting ideas clearly, persuasively, and effectively to both clinicians and sales people. Experience using challenger methodology in marketing materials is preferred.skillsbrand marketingbrand positioning strategybusiness alignmentbusiness storytellingbusiness valuationscross-functional collaborationcustomer intelligencedata analysisdata-driven decision makingdigital strategyexecution focusfinancial analysisgo-to-market strategiesindustry analysismarket researchnegotiationorganizingproblem solvingproduct development lifecycleproduct portfolio managementproduct strategiesprogram managementstrategic thinkingtactical planningtechnical credibilityadditional requirementsbased in santa clara or cincinnati, oh; up to 50% travel, predominantly domestic.
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