Jr developer - salesforce email marketing cloud
develop, execute, and optimize sfmc email and mobile development for ihg’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
key accountabilities
* develop, build, and test email communications within salesforce marketing cloud using content builder, data extensions, journey builder, automations studio, mobile studio and programming languages.
* design and develop multi‑channel customer journeys within journey builder, ensuring scalability and maintainability, with technical leadership and best practices.
* work in automation studio, data extensions, mobile studio, content builder, and related sfmc tools.
* write and optimize sql queries to manage and manipulate data within sfmc databases.
* co‑create dynamic, data‑driven emails and landing pages utilizing ampscript, journey builder, automation studio, api integrations, and ssjs, while reviewing and improving code quality across the team.
* promote and share industry best practices related to development, strategy, testing, and accessibility.
* collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
* ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
* troubleshoot and resolve technical issues related to email campaigns and sfmc platform performance.
* stay up‑to‑date with salesforce marketing cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
* support code reviews, knowledge sharing, and documentation to maintain high‑quality standards.
* drive innovation in customer communications and template design, fostering a culture of continuous improvement.
* collaborate with inbox monster to monitor deliverability and communication rendering, ensuring optimal performance.
* oversee the development of personalized content within the movable ink platform and its integration into commercial and loyalty communications.
* maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
* assist in resource planning and workload management within the email development team.
education
* bachelor’s degree in computer science, marketing technology, marketing, or a related field, or equivalent professional experience.
experience
* one to three years of hands‑on experience with salesforce marketing cloud, including ampscript, journey builder, automation studio, content builder, and data extensions.
* salesforce certifications are a plus.
* demonstrated project management skills in multi‑stakeholder environments, including organizing, planning, and executing large‑scale projects.
* familiarity with mobile studio and integrating mobile messaging campaigns is a plus.
* experience with project management methodologies (e.g., agile) and tools is advantageous.
* experience working with data privacy regulations such as can‑spam, gdpr, or ccpa.
technical skills and knowledge
* marketing automation strategy and implementation experience with email products, crm tools and systems.
* experience engaging and influencing cross‑functional working partnerships in a global organization.
* experience of working within a complex business with a range of stakeholders with different needs.
* ability to maintain a service‑oriented team culture, that delivers consistent, high‑quality work for ihg’s complex stakeholder group.
* project management skills to juggle multiple projects often having tight deadlines.
* excellent organizational skills with extreme attention to detail, accuracy and accountability.
* strong interpersonal and above‑average communication skills.
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