Campaign performance specialist
responsibilities
* handle campaign related activities, including search engine advertising (sea), paid social, and affiliate marketing, to support campaigns and maintain consistent media presence.
* lead omnichannel marketing activities (seo, paid social, programmatic, influencers, pr) by translating brand and category strategies into execution.
* manage agencies (media, influencers, pr, content) and budgets, ensuring efficiency and alignment with kpis and briefs.
* support and optimize campaigns and always‑on activations, defining ecosystems, target metrics, and ensuring alignment with business objectives.
* drive analytics, reporting, and roi modeling to enable data‑driven decisions, continuous optimization, and performance improvements.
* guide market teams toward online excellence through coaching, cross‑functional coordination, and performance insights, with focus on north latam (mexico, colombia, panama, ecuador) and strong english communication skills.
qualifications
* bachelor's or master’s degree in business administration, marketing, or equivalent.
* minimum 5 years of experience with bachelor’s in areas such as event management, campaign creation, project management, agency handling or equivalent – or no prior experience required.
* experience in agency and campaign management.
* proficiency in data analysis, interpretation, and business intelligence tools.
* knowledge of digital marketing and e‑commerce platform management.
* strong english communication skills.
equal employment opportunity
the policy of philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by section 503 of the rehabilitation act of 1973, the vietnam veterans' readjustment act of 1974 and title i of the americans with disabilities act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an equal employment and opportunity employer including disability/vets and maintains a drug‑free workplace. Know your rights.
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