Marketing automation specialist - ef polanco
marketing automation specialist role in ef language abroad, polanco. Join a dynamic team that transforms lives through international educational experiences. The sales team is seeking a marketing automation specialist to drive the efficiency and effectiveness of campaigns through automated communication flows to maximize conversion and enhance the customer experience across the journey.
responsibilities
* manage marketing automation platforms and multi-channel workflows (email, whatsapp, sms) for all segments.
* build and optimize landing pages focused on lead capture and conversion.
* design, run and analyze a/b test experiments to improve campaign results.
* monitor performance kpis (open rates, conversion rates, engagement, bookings) and generate actionable insights.
* collaborate with marketing and sales teams to ensure consistent customer experiences.
* personalize customer journeys and content across marketing platforms and channels according to seasonality, promotions, segments, life stages and ef events.
* research and propose new tools, features and strategies.
* create reports and dashboards to present results, follow-ups and insights.
* monitor weekly and monthly customer touchpoints (storytelling, frequency, response).
requirements
* ability to design, execute and maintain complex workflows.
* experience managing and optimizing landing pages.
* strong analytical skills to track daily and weekly kpis.
* experience creating, measuring and optimizing email and messaging campaigns with a focus on conversion metrics (leads – mql – sql – booking).
* solid skills in database management and data hygiene: cleaning lists, deduplication, enriching records and ensuring gdpr compliance.
* ability to work with basic programming scripting languages (sql, python or javascript).
* experience with excel/google sheets macros and automation to streamline reporting and data workflows.
* intermediate to advanced english to collaborate with global teams.
why you will love working with us
more than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, and a collaborative team. You’ll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. We also offer social events, parties, and sports.
our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well-being both in and out of the workplace. Benefits include meal and transportation assistance, health and dental coverage, life insurance, a partnership with sesc, and access to wellness programs.
about ef education first
at ef we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn about the world and themselves. Our programs focus on language, travel, cultural exchange, and academics to turn dreams into international opportunities.
when you join ef, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Ef is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience, and everything else that makes you unique.
founded in sweden in 1965, ef has schools and offices around the world, including hubs in boston, london, são paulo, tokyo, zürich, and more. Learn more at https://www.ef.com.
ef is committed to safeguarding and promoting the well-being of children, young people, and vulnerable adults. All candidates go through a rigorous screening and evaluation as part of our recruitment process.
seniority level: mid-senior level
employment type: full-time
job function: information technology
industries: education administration programs
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