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our client is a mid-size translation provider committed to empowering immigrant and lep communities through language access in different sectors; providing localization translation and interpretation services in more than 150 languages.
latam-based / remote / full-time / working hours: local hours latam
summary
we are seeking an experienced and dynamic head of marketing to lead our growth marketing efforts. The ideal candidate will be responsible for developing and executing new marketing strategies that drive growth, enhance brand awareness, and generate leads. This role requires a strategic thinker with a proven track record in b2b marketing, excellent leadership skills, and the ability to work collaboratively with cross-functional teams.
responsibilities
* develop and execute comprehensive marketing strategies to achieve company goals for pipeline growth and revenue generation.
* develop an innovative content development strategy and oversee execution.
* develop and execute demand generation strategies.
* implement and monitor key marketing metrics such as customer acquisition cost, customer lifetime value, marketing roi, and customer retention and attrition.
* conduct market research and competitor analysis to identify opportunities and threats.
* oversee the marketing manager who is responsible for crm administration, marketing automation, website, and event management.
* build and manage a high-performing marketing team, providing mentorship and professional development.
* create and manage a marketing budget that aligns with company objectives.
* stay up-to-date with industry trends and best practices to continuously improve marketing efforts.
requirements
* 8+ years of experience in b2b marketing.
* experience in the language industry, saas, or regulated health industries (is a plus).
* 2+ years of experience in a leadership role.
* proven track record of developing and executing successful marketing strategies that drive growth and revenue.
* strong leadership and team management skills.
* proficiency with marketing tools and platforms, including crm and analytics platforms.
* strong organizational and project management skills
* ability to build strong working relationships with sales counterparts and other stakeholders.
seniority level
* seniority level
director
employment type
* employment type
full-time
job function
* job function
marketing
* industries
translation and localization
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