* this position is for latam-based candidates.
we’re looking for a hands-on global seo & organic growth manager to own and scale organic traffic and revenue across our multi-country ecommerce ecosystem and supporting content sites.
this role is full ownership. You will design, execute, and optimize the entire organic growth engine end-to-end — technical seo, content, link building, international seo, analytics, and ai/llm discovery (geo/aio). No agencies. No hand-offs. You are the in-house authority accountable for results.
you’ll collaborate with cro/shopify, creative, product, customer service, and leadership teams to align priorities and ship work, but you are the final owner of organic strategy, execution, and performance across markets.
requirements
* proven hands-on experience scaling ecommerce seo with measurable traffic and revenue growth
* ability to personally implement seo changes or produce dev-ready tickets with qa ownership
* demonstrated experience with multi-country seo (hreflang, canonicals, localization)
* strong technical seo skills across audits, fixes, and deployment coordination
* real content strategy experience from research through publishing and optimization
* proven link-building and digital pr experience (no spam or shortcuts)
* backlink risk management experience, including toxic link cleanup and disavow strategies
* strong analytics capability using gsc, ga4, and keyword tracking tools
tools & skills
* google search console (expert level)
* ga4 (seo performance and attribution validation)
* ahrefs, semrush, or equivalent
* screaming frog or similar technical audit tools
* shopify seo experience (themes, collections, structured data basics)
nice to have
* international seo experience across multiple english-speaking markets
* experience with eu or multi-region expansion
* digital pr relationships in ecommerce, automotive, tools, or blue-collar niches
* advanced schema, entity optimization, and knowledge graph experience
* experience managing writers and editorial production systems
responsibilities
organic & multi-country seo strategy
* own organic growth strategy across multi-country ecommerce stores and supporting sites
* define site and market roles to avoid cannibalization and maximize coverage
* implement and manage hreflang, canonical rules, internal linking, and localization strategies
* build scalable “winner” frameworks to replicate successful content and page structures across markets
technical seo ownership
* audit and improve crawlability, indexation, core web vitals, site speed, redirects, and duplicate content
* own shopify seo fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control
* implement and validate structured data (product, faq, howto, review, organization)
* create dev-ready tickets, coordinate fixes, qa implementations, and verify results
content & editorial engine
* build keyword strategy and seo-driven site architecture (collections, category hubs, comparisons, guides)
* own editorial planning, content briefs, publishing workflows, and content refresh cycles
* ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes
* create seo launch playbooks for new products and collections
authority, link building & digital pr
* execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements
* reclaim unlinked mentions and build long-term publisher relationships
* define and track authority targets tied directly to rankings and revenue impact
backlink risk & profile management
* monitor backlink health and identify toxic or risky patterns
* execute cleanup strategies including link removals and disavow when justified
* maintain anchor text balance, velocity awareness, and documentation of all actions
ai / llm discovery (geo / aio)
* build source-of-truth pages designed for ai citation (faqs, specs, comparisons, definitions)
* strengthen entity signals through consistent brand and product information across trusted sources
* publish structured, reference-ready content for ai-driven search systems
* track ai visibility via citations, mentions, branded queries, and serp feature presence
reporting & performance analysis
* maintain weekly kpi dashboards (organic traffic, rankings, index coverage, backlinks, site health)
* deliver monthly organic performance reviews with revenue and market-level insights
* identify changes, diagnose causes, and define clear next actions
benefits
* competitive compensation in usd.
* fully remote work.