* This position is for LATAM-based candidates.
We’re looking for a hands-on Global SEO & Organic Growth Manager to own and scale organic traffic and revenue across our multi-country eCommerce ecosystem and supporting content sites.
This role is full ownership. You will design, execute, and optimize the entire organic growth engine end-to-end — technical SEO, content, link building, international SEO, analytics, and AI/LLM discovery (GEO/AIO). No agencies. No hand-offs. You are the in-house authority accountable for results.
You’ll collaborate with CRO/Shopify, creative, product, customer service, and leadership teams to align priorities and ship work, but you are the final owner of organic strategy, execution, and performance across markets.
Requirements
* Proven hands-on experience scaling eCommerce SEO with measurable traffic and revenue growth
* Ability to personally implement SEO changes or produce dev-ready tickets with QA ownership
* Demonstrated experience with multi-country SEO (hreflang, canonicals, localization)
* Strong technical SEO skills across audits, fixes, and deployment coordination
* Real content strategy experience from research through publishing and optimization
* Proven link-building and digital PR experience (no spam or shortcuts)
* Backlink risk management experience, including toxic link cleanup and disavow strategies
* Strong analytics capability using GSC, GA4, and keyword tracking tools
Tools & Skills
* Google Search Console (expert level)
* GA4 (SEO performance and attribution validation)
* Ahrefs, Semrush, or equivalent
* Screaming Frog or similar technical audit tools
* Shopify SEO experience (themes, collections, structured data basics)
Nice to Have
* International SEO experience across multiple English-speaking markets
* Experience with EU or multi-region expansion
* Digital PR relationships in eCommerce, automotive, tools, or blue-collar niches
* Advanced schema, entity optimization, and knowledge graph experience
* Experience managing writers and editorial production systems
Responsibilities
Organic & Multi-Country SEO Strategy
* Own organic growth strategy across multi-country eCommerce stores and supporting sites
* Define site and market roles to avoid cannibalization and maximize coverage
* Implement and manage hreflang, canonical rules, internal linking, and localization strategies
* Build scalable “winner” frameworks to replicate successful content and page structures across markets
Technical SEO Ownership
* Audit and improve crawlability, indexation, Core Web Vitals, site speed, redirects, and duplicate content
* Own Shopify SEO fundamentals: collections, filters/facets, pagination, thin pages, and index bloat control
* Implement and validate structured data (Product, FAQ, HowTo, Review, Organization)
* Create dev-ready tickets, coordinate fixes, QA implementations, and verify results
Content & Editorial Engine
* Build keyword strategy and SEO-driven site architecture (collections, category hubs, comparisons, guides)
* Own editorial planning, content briefs, publishing workflows, and content refresh cycles
* Ensure content aligns with local search intent, terminology, seasonality, and competitive landscapes
* Create SEO launch playbooks for new products and collections
Authority, Link Building & Digital PR
* Execute sustainable link acquisition strategies via outreach, partnerships, features, and resource placements
* Reclaim unlinked mentions and build long-term publisher relationships
* Define and track authority targets tied directly to rankings and revenue impact
Backlink Risk & Profile Management
* Monitor backlink health and identify toxic or risky patterns
* Execute cleanup strategies including link removals and disavow when justified
* Maintain anchor text balance, velocity awareness, and documentation of all actions
AI / LLM Discovery (GEO / AIO)
* Build source-of-truth pages designed for AI citation (FAQs, specs, comparisons, definitions)
* Strengthen entity signals through consistent brand and product information across trusted sources
* Publish structured, reference-ready content for AI-driven search systems
* Track AI visibility via citations, mentions, branded queries, and SERP feature presence
Reporting & Performance Analysis
* Maintain weekly KPI dashboards (organic traffic, rankings, index coverage, backlinks, site health)
* Deliver monthly organic performance reviews with revenue and market-level insights
* Identify changes, diagnose causes, and define clear next actions
Benefits
* Competitive compensation in USD.
* Fully remote work.