Mexico city (polanco) | full-time | on-sitewe are looking for a senior digital media analyst to join our oppo latam marketing team in mexico city. This role is ideal for a performance-driven media professional with strong analytical capabilities and a strategic mindset, capable of leading digital media planning and optimization to drive measurable business impact.as part of the team, you will work closely with the marketing, and creative teams, contributing to integrated campaign strategies across multiple digital channels.what you’ll do:develop and lead full-funnel digital media strategies for product launches and brand campaigns across paid social, search, programmatic, and video platforms.build data-driven media plans, defining channel mix, audience segmentation, and budget allocation to maximize roi and business outcomes.monitor, analyze, and continuously optimize campaign performance, focusing on key kpis such as ctr, cvr, cpa, roas, and overall roi.generate actionable insights through performance reporting and post-campaign analysis to support strategic decision-making and future planning.collaborate closely with internal marketing teams, creative teams, and external agencies to ensure accurate implementation and high-quality execution.stay up to date with platform updates, media trends, competitive landscape, and emerging technologies to proactively recommend innovative strategies.job requirements:bachelor’s degree in marketing, advertising, communications, business, or related fields.minimum of 3–5 years of experience in digital media planning and buying; experience on the brand side or within a 4a agency is highly preferred.strong hands-on experience with major digital advertising platforms, including google ads, meta (facebook/instagram), tiktok, youtube, and programmatic dsps.solid analytical skills with the ability to interpret complex data sets and translate them into strategic insights; proficiency in excel, google analytics, and reporting tools is required.strong project management skills to manage multiple campaigns simultaneously with ability to thrive in a fast-paced, high-pressure environment.a proactive and problem-solving mindset ability to communicate effectively and collaborate with internal and external teams.fluency in english (main working language) and proficiency in spanish (understanding of mexican culture is required). Interested please send your resume in pdf tov-jennifer.rodriguez@oppo.comonly english resumes will be considered.