Fictiv exists to enable hardware innovators to build better products, faster
fictiv, coined the “aws of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses ai and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing team!
overview
marketing campaign specialist
impact in this role
as a marketing campaign specialist, you will be responsible for end-to-end campaign planning, execution, and monitoring of omni-channel marketing campaigns. Leveraging our marketing technology (martech) stack you will have great decision-making capabilities as well as responsibilities to support the business’ financial targets. Work with a cross-department group across marketing, growth and product teams to plan, build, deploy and improve campaigns. This includes single-send campaigns, multi-channel product releases (across web, webinar, digital ad, email, etc.), and nurture campaigns from prospect to long-term customers. This role has the opportunity to grow into strategic planning, and/or marketing technology management.
areas of responsibility
* build, deploy and report on campaigns executed in marketo or equivalent marketing automation system, and leverage martech integrations. Experience in the exact martech stack is not necessary but must want and enjoy learning new tools.
* intake planning with cross-functional stakeholders for prioritization and omni-channel campaign execution.
* responsible for all marketing campaign operations across: email, web forms, nurture builds and maintenance.
* assists in project management of pmm campaigns: discovery, build and deployment, qa.
* backup of marketing operations - marketo backend management, architecture requirements and new deployments.
* develop best-practices for leveraging our entire marketing technology stack to engage prospects.
* track, analyze, and improve on campaigns while reporting on success metrics.
* working with lifecycle and other marketer team members, identify and champion new campaign and/or persona opportunities.
qualifications and experience
* 3–5 years of professional experience with marketing operations.
* experience within marketing automation platforms (maps): marketo, hubspot, eloqua, etc.
* experience working with martech platforms integrated with map: drift, chili piper, gotowebinar, systems, and the sync to maps (salesforce and marketo preferred).
* 4-year degree in information technology, marketing or related field. Degrees in similar areas of study will also be considered.
* excellent communication skills and the ability to work as part of a team are essential.
* a successful candidate will also exhibit a strong desire to learn and understand all aspects of the company’s operations and be able to interact directly with other departments.
* highly organized with exceptional attention to detail.
* ability to handle multiple priorities in a fast-paced environment.
* ability to travel 0–10% annually to the u.s. for team meetings, offsites, etc.
location
this position will work on-site at our offices in santa catarina, mexico.
our digital manufacturing ecosystem is transforming how the next rockets, self-driving cars, and life-saving robots are designed, developed and delivered to customers around the world.
this transformation is made possible through our technology-backed platform, our global network of manufacturing partners, and our people with deep expertise in hardware and software development.
commitment to inclusion
we’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.
we encourage applications from members of underrepresented groups, including but not limited to women, members of the lgbtq community, people of color, people with disabilities, and veterans.
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do you have 3–5 years of hands-on experience building, executing, and reporting on campaigns in a marketing automation platform (e.g., marketo, hubspot, eloqua)? *
have you managed omni-channel marketing campaigns that included at least two of the following: email, webinars, digital ads, or nurture programs? *
have you worked with martech tools integrated with a marketing automation platform (e.g., drift, chili piper, salesforce, webinar platforms)? *
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