Overview
position title: sr associate brand manager
location: guadalajara, jalisco (providencia office)
advanced english
the sr. Abm will develop and implement comprehensive marketing strategies to achieve brand and business objectives.
the sr. Associate brand manager is responsible to:
* collaborate in aop (annual brand plan) planning, alignment and kpi’s setting
* conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development, guide innovation, ppa (price and promo architecture), commercial plans and relevant comms
* lead coordination, execution, optimizing and monitoring of comms campaigns, portfolio optimization, product development, financial performance, price/promo strategies, inno launches.
* foster collaboration and drive cross-functional projects to achieve brand and business objectives.
* develop brand coordinators and trainees reporting to him/her.
the sr. Abm must have a keen view/knowledge of marketing and the environment including a) general external and internal trends impacting the business; b) competitive assessment; c) marketing mix management; d) financial kpi’s (p&l); d) comms and media management. And requires solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on mkt mix.
to effectively perform his or her duties, sr. Abm must be proficient in all of the following key qualities as defined by the hershey company:
* project management
* analytical skills
* problem solving
* communication and collaboration
* proactivity and creativity.
major duties/responsibilities:
* 10% - understand the target audience, identify trends, and conduct qualitative and quantitative analyses to support strategic development.
* 40% - manage the brand portfolio, including product improvements, launches, and rationalization. Oversee and follow up on the brand communication plan, including media and point-of-sale (pos) strategies. Lead cross-functional efforts to address plan deviations and meet brand/business goals.
* 30% - monitor brand performance across channels to identify growth opportunities. Analyze competitor performance using insights gathered from consumer research.
* 20% - guide and develop talent: brand coordinators and trainees. Personal capability development. Be responsible and committed for self-training and development plan. Be the ‘owner’ of self-continuous growth under the supervision of the sr/brand mngr.
minimum knowledge, skills and abilities required to successfully perform major duties/responsiblities:
* ability to apply comprehensive research/analytical skills and strategic thinking
* marketing knowledge and principles
* financial and p&l knowledge & management
* comms development and media planning and management
* ability to learn and apply new skills quickly
* ability to develop pattern recognition and information synthesis skill set
* must be able to learn to utilize (or when necessary, create) innovative analytical approaches to address business questions and situations
* must be able to effectively work in conditions which include multiple and sometimes conflicting or ambiguous priorities, extended work schedules, and short time constraints
* must be able to satisfactorily meet deadlines
* must demonstrate an intellectual curiosity indicative of the ability to learn to ask thought-provoking questions
* can effectively interact with cross-functional teams
* must have excellent communication skills
* travel is a requirement of this position (10-20%). Potential international travel.
* modern business computer skills absolutely required (to include strong working knowledge of all ms office products)
education:
bachelor’s degree required (marketing/management, high achievement and quantitative ability primary considerations).
experience:
marketing experience: 4+ years. Brand management experience (as abm) +2y. Working knowledge of syndicated data (e.g., nielsen). Product development experience and successful launches. Project management experience with stage gate process
business experience: 3+ years. Background in consumer-packaged goods. Experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
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