*summary*:
responsible for designing and optimizing the use of salesforce data cloud to enable real-time, data-driven marketing experiences. Ensures unified, compliant, and actionable data fuels e360 use cases, flows and insights.
*about the role*:
*#li-hybrid*
*location*: mexico city
responsible for designing and optimizing the use of salesforce data cloud to enable real-time, data-driven marketing experiences. Ensures unified, compliant, and actionable data fuels e360 use cases, flows and insights.
*key responsibilities*:
- define data needs and use cases for marketing automation
- configure data streams, insights, and personalization enablers
- ensure data governance, consent, and compliance
- support platform enablement through demonstrations and hands-on sessions
- identify the data needs and conduct data mapping to support use cases that have already been defined by the experience architect
- support ongoing platform optimization and enhancements
*essential requirements*:
- 7-10+ years in data architecture or salesforce ecosystem roles
- strong expertise in salesforce data cloud and identity resolution
- familiarity with marketing cloud and audience segments
- skilled in apis, data modeling, and etl processes
- knowledge of general data protection regulation (gdpr), hipaa, and data governance practices
- salesforce certifications (e.g., data cloud consultant) a plus
*collaboration & soft skills*:
- systems thinker who links data architecture to marketing goals
- communicates technical ideas clearly to business stakeholders
- problem-solver with strong troubleshooting abilities
- collaborative and agile team contributor
- detail-oriented with a focus on scalable solutions
*commitment to inclusion*
novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
division
us
business unit
innovative medicines
location
mexico
site
insurgentes
company / legal entity
mx06 (fcrs = mx006) novartis farmacéutica s.a. de c.v.
alternative location 1
dublin (nocc), ireland
alternative location 2
hyderabad (office), india
functional area
marketing
job type
full time
employment type
regular
shift work
no
*accessibility and accommodation*:
novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.